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Verbandwatte

Fail

Demand is soft, at -5.7% this quarter, so Verbandwatte is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€103K/yr57K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
73%top-5 click share · 9 brands · 50 sellers

Flapen Score

Verbandwatte against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Verbandwatte is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Verbandwatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Verbandwatte 57K times last year and spent an estimated €103K. The top 5 brands take 86% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €103K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
15.6%
Market size, estimated
€103Ka year
Peak month
February1.2× the quietest month
Top search term
verbandwatte14K searches a year

02 · Price

A sale here is worth €11.52.

Listings sell for €11.52 on average, from €4.40 to €27.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €11.52 that is €3K to €6K a year per listing.

Average price
€11.52under the $15 to $100 sweet spot
Price range
€4.40–€27.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #300 within Intime Pflege & Hygiene. It carries 172 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
92%
Out of stock, average day
5.8%
Average rank
#300in Intime Pflege & Hygiene
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
172per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Verbandwatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

50

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • Brand 133%
  • Brand 218%
  • Brand 316%
  • Brand 412%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Verbandwatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Verbandwatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • verbandwatte14K/yr
  • polsterwatte verband11K/yr
  • polsterbinde9K/yr
  • verbandwatte hund5K/yr
  • verbandswatte4K/yr
  • verbandswatterolle hund4K/yr
  • watteverband rolle4K/yr
  • polsterwatte verband hund4K/yr
  • watteverband3K/yr

Reviews and returns

What reviews say buyers love and hate about Verbandwatte

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Stärke”
0.1%of orders come back
“Polsterwatte dünn”
A buyer, on “Stärke”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Verbandwatte questions

Answered from the same tracked data.