urlaub must haves
Worth a lookShows demand growing +527.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+527.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Market size
Good€518K€518K/yr · 498K searches
Review moat
Good1,413.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.05avg listing price — sweet spot $15–$100
Price range
Okay€4.78–€19.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, urlaub must haves is a €518K/yr Amazon Germany market (498K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
urlaub must haves market data
- Units sold / yr
- 60K–80K
- avg 8,000–10,000/product
- Revenue / yr
- €603K–€804K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Fenistil74%
- FENIHYDROCORT10%
- So Shea8%
- Jan & Jul7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +527.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 45.4×
Top urlaub must haves search terms
- fenistil gel145K/yr
- fenistil roll on72K/yr
- fenistil90K/yr
- fenistil tropfen51K/yr
- fenestilgel24K/yr
- azaron stift14K/yr
- insektenstich salbe6K/yr
- mückenstich salbe8K/yr
- fenestil6K/yr
- autan akut gel7K/yr
Top urlaub must haves products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fenistil Kühl Roll-on Kosmetikum zur Beruhigung von gereizter und juckender Haut z.B. bei Mückenstichen Insektenstichen Fenistil Roll On 8 ml
Fenistil€4.784.7★4,619 rev
FENISTIL Gel 20 g
So Shea€10.414.6★130 rev
Jan & Jul Sommer Bade Sonnenhut für Kleinkinder 100% Baumwolle (L: 2-5 Jahre Juniper Green)
Jan & Jul€19.244.8★912 rev
FeniHydrocort Creme 0 25% Hydrocortison 2 5 mg/g 3-fach wirksam bei Hautentzündungen: Lindert Juckreiz vermindert Schwellungen reduziert Rötungen 20 g
FENIHYDROCORT€8.694.5★767 rev
Fenistil (Kohl)
Fenistil€7.374.7★184 rev
Newest
by launch dateJan & Jul Sommer Bade Sonnenhut für Kleinkinder 100% Baumwolle (L: 2-5 Jahre Juniper Green)
Jan & Jul€19.24912 rev
FeniHydrocort Creme 0 5% Hydrocortison 5 mg/g 3-fach wirksam bei Hautentzündungen: Lindert Juckreiz vermindert Schwellungen reduziert Rötungen 15 g
FENIHYDROCORT€9.791,870 rev
FeniHydrocort Creme 0 25% Hydrocortison 2 5 mg/g 3-fach wirksam bei Hautentzündungen: Lindert Juckreiz vermindert Schwellungen reduziert Rötungen 20 g
FENIHYDROCORT€8.69767 rev
Fenistil Kühl Roll-on Kosmetikum zur Beruhigung von gereizter und juckender Haut z.B. bei Mückenstichen Insektenstichen Fenistil Roll On 8 ml
Fenistil€4.784,619 rev
FENISTIL Gel 20 g
So Shea€10.41130 rev
Trending
90-day click momentumJan & Jul Sommer Bade Sonnenhut für Kleinkinder 100% Baumwolle (L: 2-5 Jahre Juniper Green)
Jan & Jul€19.244.8★
FeniHydrocort Creme 0 5% Hydrocortison 5 mg/g 3-fach wirksam bei Hautentzündungen: Lindert Juckreiz vermindert Schwellungen reduziert Rötungen 15 g
FENIHYDROCORT€9.794.6★
FENISTIL Gel 20 g
So Shea€10.414.6★
Fenistil (Kohl)
Fenistil€7.374.7★
Fenistil Kühl Roll-on Kosmetikum zur Beruhigung von gereizter und juckender Haut z.B. bei Mückenstichen Insektenstichen Fenistil Roll On 8 ml
Fenistil€4.784.7★
What buyers say about urlaub must haves
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr praktisch und handlich das Gel als Roll-On zu haben”
“Gut, lindert juckreiz”
“Handlicher Roller”
“Super Produkt”
“Gut gegen Stiche”
“Hält was es verspricht”
“Hilft super”
“Sein geld wert”
“Super für Hitzepickel, Mückenstiche oder gereizte Haut”
“Passt”
What buyers complain about
“geleitet als Juckreiz”
“Zurück zum Produkt ist zum empfehlen in Apotheke viel teurer”
“funktioniert null”
“Was fehlt: Dimetindenmaleat, also ein”
“Erfüllt nicht, die durch den Markennamen hervorgerufenen, Erwartungen”
“Falsche Größe geliefert”
“Insekten”
“Stick schon genutzt”
“Macht absolut gar nichts, könnte genauso gut Wasser sein”
“Es wird weder eine kühlende Wirkung verspürt, noch lindert es den Juckreiz”
Top return reasons
Common questions
- Is urlaub must haves profitable to sell on Amazon Germany?
- The niche generates €518K/yr across 6 tracked products. 90-day search growth is +527.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the urlaub must haves niche?
- 4 brands and 30 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in urlaub must haves?
- Top complaints mined from reviews: Allergien, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.0%.
- When does demand for urlaub must haves peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 45.4× the quietest.
- What does it cost to enter the urlaub must haves niche?
- Listings span €4.78–€19.24; the average listing price is €10.05 (sweet spot $15–$100). The average incumbent carries 1,414 reviews — the moat a new listing must climb.