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Urlaub Must Haves

Maybe

Search demand grew +527.6% this quarter. But the top 5 brands take 100% of clicks, so Urlaub Must Haves is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€518K/yr498K searches / yr
90-day growth
+527.6%search demand this quarter
Competition
96%top-5 click share · 4 brands · 30 sellers

Flapen Score

Urlaub Must Haves against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Urlaub Must Haves is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Urlaub Must Haves market on Amazon at a glance

Shoppers on Amazon Germany searched for Urlaub Must Haves 498K times last year and spent an estimated €518K. All 4 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +527.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €518K a year.

Searches, last 12 months
498K
Growth, 90 days vs prior 90
+527.6%
Conversion, latest week
10.3%
Market size, estimated
€518Ka year
Peak month
June45.4× the quietest month
Top search term
fenistil gel145K searches a year

02 · Price

A sale here is worth €10.05.

Listings sell for €10.05 on average, from €4.78 to €19.24. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At €10.05 that is €80K to €101K a year per listing.

Average price
€10.05under the $15 to $100 sweet spot
Price range
€4.78–€19.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
€80K–€101K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Insektenschutz. It carries 1,414 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#159in Insektenschutz
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
1,414per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Urlaub Must Haves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 210%
  • Brand 38%
  • Brand 47%

Demand

Urlaub Must Haves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 45.4×

Search terms

Top Urlaub Must Haves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fenistil gel145K/yr
  • fenistil roll on72K/yr
  • fenistil90K/yr
  • fenistil tropfen51K/yr
  • fenestilgel24K/yr
  • azaron stift14K/yr
  • insektenstich salbe6K/yr
  • mückenstich salbe8K/yr
  • fenestil6K/yr
  • autan akut gel7K/yr

Reviews and returns

What reviews say buyers love and hate about Urlaub Must Haves

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Benutzerfreundlichkeit”
19%of negative reviews mention “Allergien”
<0.1%of orders come back, a rate Amazon rounds to zero
“geleitet als Juckreiz”
A buyer, on “Allergien”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Urlaub Must Haves questions

Answered from the same tracked data.