Turmalin
MaybeThe top 5 products take only 21% of clicks. But demand is soft, at -18.3% this quarter, so Turmalin is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 4954
- Market size
- €135K/yr344K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 21%top-5 click share · 33 brands · 36 sellers
Flapen Score
Turmalin against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Turmalin is stronger. Inside it, weaker.
Market
The Turmalin market on Amazon at a glance
Shoppers on Amazon Germany searched for Turmalin 344K times last year and spent an estimated €135K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €135K a year.
- Searches, last 12 months
- 344K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €135Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- schwarzer turmalin70K searches a year
02 · Price
A sale here is worth €14.50.
Listings sell for €14.50 on average, from €4.03 to €36.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €14.50 that is €1K to €4K a year per listing.
- Average price
- €14.50under the $15 to $100 sweet spot
- Price range
- €4.03–€36.65
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 2.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #324 within Alternative Medizin. It carries 515 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 99%
- Out of stock, average day
- 6.6%
- Average rank
- #324in Alternative Medizin
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 515per listing
- Listings tracked
- 97
04 · Newcomers
0 of last year's 28 launches cleared the first-year sales bar.
28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Turmalin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
36
Top-5 brand share
70%
Top 20: 96%
Top-5 click share
21%
Top 20: 53%
Open market
22%
- Brand 121%
- Brand 215%
- Brand 315%
- Brand 410%
- Brand 59%
- Brand 68%
Demand
Turmalin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Turmalin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schwarzer turmalin70K/yr
- turmalin armband51K/yr
- turmalin53K/yr
- turmalin kette32K/yr
- schwarzer turmalin armband23K/yr
- turmalin stein16K/yr
- turmalin anhänger18K/yr
- schwarzer turmalin kette19K/yr
- schwarzer turmalin heilstein8K/yr
- schwarzer turmalin anhänger13K/yr
Reviews and returns
What reviews say buyers love and hate about Turmalin
We read the reviews and the return reasons for every product selling here.
“Anhänger fällt nach kurzer Zeit ab”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turmalin questions
Answered from the same tracked data.









