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Trump

Fail

Demand is soft, at -49.4% this quarter, so Trump is a Fail.

Flapen Score
23
23 / 100
Ranks 2,960 of 2,966 Drogerie & Körperpflege niches · −26 vs the category median of 49
Market size
€17K/yr128K searches / yr
90-day growth
-49.4%search demand this quarter
Competition
100%top-5 click share · 5 brands · 12 sellers

Flapen Score

Trump against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Trump is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trump market on Amazon at a glance

Shoppers on Amazon Germany searched for Trump 128K times last year and spent an estimated €17K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-49.4%
Conversion, latest week
1.2%
Market size, estimated
€17Ka year
Peak month
November5.1× the quietest month
Top search term
trump84K searches a year

02 · Price

A sale here is worth €10.56.

Listings sell for €10.56 on average, from €8.54 to €13.58. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €10.56 that is €0 to €1K a year per listing.

Average price
€10.56under the $15 to $100 sweet spot
Price range
€8.54–€13.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #692 within WC. It carries 90 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#692in WC
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
90per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Trump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 210%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Trump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Trump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trump84K/yr
  • donald trump44K/yr
  • trump 2024357/yr

Reviews and returns

What reviews say buyers love and hate about Trump

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “beworben Vs Tatsächliches Produkt”
25%of negative reviews mention “Geschmack insgesamt”
2.1%of orders come back
“Schmeckt nicht ohne Ketchup”
A buyer, on “Geschmack insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Trump questions

Answered from the same tracked data.