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Tru Niagen

Fail

The top 5 brands take 100% of clicks, so Tru Niagen is a Fail.

Flapen Score
37
37 / 100
Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49
Market size
€27K/yr11K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
94%top-5 click share · 4 brands · 4 sellers

Flapen Score

Tru Niagen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Tru Niagen is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tru Niagen market on Amazon at a glance

Shoppers on Amazon Germany searched for Tru Niagen 11K times last year and spent an estimated €27K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
3.3%
Market size, estimated
€27Ka year
Top search term
tru niagen8K searches a year

02 · Price

A sale here is worth €70.46.

Listings sell for €70.46 on average, from €25.42 to €205.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At €70.46 that is €7K to €18K a year per listing.

Average price
€70.46inside the $15 to $100 sweet spot
Price range
€25.42–€205.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
€7K–€18K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Vitamine. It carries 819 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Vitamine
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
819per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tru Niagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Tru Niagen

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Irgendwie wirkungslos”
A buyer, on “Funktionalität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tru Niagen questions

Answered from the same tracked data.