- Flapen Score
- 37 / 100Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 4937
- Market size
- €27K/yr11K searches / yr
- 90-day growth
- +7.4%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 4 sellers
Flapen Score
Tru Niagen against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Tru Niagen is stronger. Inside it, weaker.
Market
The Tru Niagen market on Amazon at a glance
Shoppers on Amazon Germany searched for Tru Niagen 11K times last year and spent an estimated €27K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- +7.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- €27Ka year
- Top search term
- tru niagen8K searches a year
02 · Price
A sale here is worth €70.46.
Listings sell for €70.46 on average, from €25.42 to €205.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At €70.46 that is €7K to €18K a year per listing.
- Average price
- €70.46inside the $15 to $100 sweet spot
- Price range
- €25.42–€205.15
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 100–250
- Revenue per listing a year
- €7K–€18K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Vitamine. It carries 819 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Vitamine
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 819per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Tru Niagen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRU NIAGEN NAD+ Vorstufe Nicotinamid Ribosid 300mg x 90 Vegetarische Kapseln (1 Täglich) Vorrat für 3 Monate Unabhängig Laborgeprüft mit Zertifikaten Klinisch Untersucht Patentierte NAD+ NR Formel
- Price
- €110.01
- Rating
- 4.3/5
- Reviews
- 1,492
- Age
- 5y ago

TRU NIAGEN Nicotinamid Riboside NAD+ Ergänzung patentierte Formel NR 300 mg pro Kapsel / 300 mg pro Portion 30 Tage (1 Monat / 1 Flasche)
- Price
- €47.42
- Rating
- 4.3/5
- Reviews
- 1,493
- Age
- 5y ago

QIDOSHA Nicotinamid Ribosid (NR) 120 Kapseln im Apothekerglas 300mg je Kapsel NAD+ Vorstufe deutsche Fertigung Wirkstoffgehalt in externem Labor testiert
- Price
- €30.33
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 10mo ago

TRU NIAGEN Nicotinamid Riboside NAD Nahrungsergänzungsmittel patentierte Formel NR 300 mg pro Kapsel / 300 mg pro Portion 180 Tage (6 Monate / 2 Flaschen)
- Price
- €205.15
- Rating
- 4.3/5
- Reviews
- 1,492
- Age
- 6y ago

NAD Plus (echtes NAD+) NMN Alternative mit Trans-Resveratrol Niacinamid & Betain (TMG) Komplex 4+1 mit liposomaler Technologie 120 Kapseln | Naturgizer+
- Price
- €25.42
- Rating
- 4.2/5
- Reviews
- 1,084
- Age
- 1y ago
Trending
estimated 90-day click momentum
QIDOSHA Nicotinamid Ribosid (NR) 120 Kapseln im Apothekerglas 300mg je Kapsel NAD+ Vorstufe deutsche Fertigung Wirkstoffgehalt in externem Labor testiert
- Price
- €30.33
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 10mo ago

MoleQlar Nicotinamid Ribosid Kapseln - Cellular Energy Support* - Nahrungsergänzungsmittel mit 300 mg Nicotinamid Ribosid Chlorid (NR) pro Kapsel - 60 Stück
- Price
- €36.61
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 9mo ago

MoleQlar NR PRO Kapseln - Nahrungsergänzungsmittel mit 500 mg NR pro Kapsel und Vitamin B9 und B12-30 Stück - Unterstützt Energiestoffwechsel
- Price
- €38.25
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago

TRU NIAGEN Nicotinamid Riboside NAD Nahrungsergänzungsmittel patentierte Formel NR 300 mg pro Kapsel / 300 mg pro Portion 180 Tage (6 Monate / 2 Flaschen)
- Price
- €205.15
- Rating
- 4.3/5
- Reviews
- 1,492
- Age
- 6y ago

NAD Plus (echtes NAD+) NMN Alternative mit Trans-Resveratrol Niacinamid & Betain (TMG) Komplex 4+1 mit liposomaler Technologie 120 Kapseln | Naturgizer+
- Price
- €25.42
- Rating
- 4.2/5
- Reviews
- 1,084
- Age
- 1y ago
Newest
by launch date
MoleQlar Nicotinamid Ribosid Kapseln - Cellular Energy Support* - Nahrungsergänzungsmittel mit 300 mg Nicotinamid Ribosid Chlorid (NR) pro Kapsel - 60 Stück
- Price
- €36.61
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 9mo ago

QIDOSHA Nicotinamid Ribosid (NR) 120 Kapseln im Apothekerglas 300mg je Kapsel NAD+ Vorstufe deutsche Fertigung Wirkstoffgehalt in externem Labor testiert
- Price
- €30.33
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 10mo ago

NAD Plus (echtes NAD+) NMN Alternative mit Trans-Resveratrol Niacinamid & Betain (TMG) Komplex 4+1 mit liposomaler Technologie 120 Kapseln | Naturgizer+
- Price
- €25.42
- Rating
- 4.2/5
- Reviews
- 1,084
- Age
- 1y ago

MoleQlar NR PRO Kapseln - Nahrungsergänzungsmittel mit 500 mg NR pro Kapsel und Vitamin B9 und B12-30 Stück - Unterstützt Energiestoffwechsel
- Price
- €38.25
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 1y ago

TRU NIAGEN NAD+ Vorstufe Nicotinamid Ribosid 300mg x 90 Vegetarische Kapseln (1 Täglich) Vorrat für 3 Monate Unabhängig Laborgeprüft mit Zertifikaten Klinisch Untersucht Patentierte NAD+ NR Formel
- Price
- €110.01
- Rating
- 4.3/5
- Reviews
- 1,492
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- TRU NIAGEN83%
- QIDOSHA7%
- MoleQlar6%
- naturgizer+4%
- Open — no brand owns it (0%)
Reviews and returns
What reviews say buyers love and hate about Tru Niagen
We read the reviews and the return reasons for every product selling here.
“Irgendwie wirkungslos”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tru Niagen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









