Toilettenspray
FailThe top 5 brands take 98% of clicks, so Toilettenspray is a Fail.
- Flapen Score
- 38 / 100Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 4938
- Market size
- €54K/yr61K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 36 sellers
Flapen Score
Toilettenspray against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Toilettenspray is stronger. Inside it, weaker.
Market
The Toilettenspray market on Amazon at a glance
Shoppers on Amazon Germany searched for Toilettenspray 61K times last year and spent an estimated €54K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 8.7%
- Market size, estimated
- €54Ka year
- Peak month
- July2.6× the quietest month
- Top search term
- poo pourri spray16K searches a year
02 · Price
A sale here is worth €10.15.
Listings sell for €10.15 on average, from €1.88 to €19.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €10.15 that is €1K to €3K a year per listing.
- Average price
- €10.15under the $15 to $100 sweet spot
- Price range
- €1.88–€19.71
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #78 within Lufterfrischer. It carries 15,442 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #78in Lufterfrischer
- Average rating
- 4.47 starsAmazon Germany average 4.37 stars
- Average reviews
- 15,442per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Toilettenspray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Poo-Pourri Pourri derbefore-you-go WC Duft 59ml | Das einzige 100% natürliche Toilettenspray aus ätherischen Ölen | Tropical Hibiscus 12.62 59ml (1er Pack)
- Price
- €9.67
- Rating
- 4.5/5
- Reviews
- 49,606
- Age
- 7y ago

Pourri Lufterfrischer Spray für Bad und WC - Original Citrus Duft - zur Anwendung vor dem Toilettengang - bindet Gerüche bereits im Wasser - pflanzenbasiertes Spray mit ätherischen Ölen - (59 ml)
- Price
- €9.63
- Rating
- 4.5/5
- Reviews
- 49,606
- Age
- 2y ago

Pourri Lufterfrischer Spray für Bad und WC - Lavendel-Vanille Duft - zur Anwendung vor dem Toilettengang - bindet Gerüche bereits im Wasser - pflanzenbasiertes Spray mit ätherischen Ölen - (59 ml)
- Price
- €9.37
- Rating
- 4.5/5
- Reviews
- 49,609
- Age
- 9y ago

FreeCô Pre-WC-Spray mit Ätherischen Ölen | Original Zitrone | 1x60ml | Hilft Gerüche frühzeitig zu kontrollieren für Ihr Zuhause Büro & Reise
- Price
- €7.58
- Rating
- 4.8/5
- Reviews
- 17,028
- Age
- 2y ago

Poo-Pourri Original Citrus Pocket Sprayer (3 pack 30 ml each)
- Price
- €13.91
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Poo-Pourri Mandarin Mimosa (2 fl oz)
- Price
- €11.26
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 3mo ago

FreeCô Pre-WC-Spray mit Ätherischen Ölen | Exklusiver 4er-Duft-Mix 4x60ml: Kamille Apfel & Zimt Secret Soft | Hilft Gerüche frühzeitig zu kontrollieren
- Price
- €19.71
- Rating
- 4.8/5
- Reviews
- 683
- Age
- 1y ago

FreeCô Pre-WC-Spray mit Ätherischen Ölen | Original Zitrone | 1x60ml | Hilft Gerüche frühzeitig zu kontrollieren für Ihr Zuhause Büro & Reise
- Price
- €7.58
- Rating
- 4.8/5
- Reviews
- 17,028
- Age
- 2y ago

Poo-Pourri Original Citrus Pocket Sprayer (3 pack 30 ml each)
- Price
- €13.91
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 5mo ago

Freeco Before-you-go WC-Spray stoppt Gerüche bevor es mit ätherischen Ölen beginnt ideal für Zuhause Büro öffentliche Räume und Reisen 2er-Pack 2 x 60 ml Duftduo: Zitrus- und Lavendel
- Price
- €12.76
- Rating
- 4.8/5
- Reviews
- 1,456
- Age
- 1y ago
Newest
by launch date
Poo-Pourri Mandarin Mimosa (2 fl oz)
- Price
- €11.26
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 3mo ago

Poo-Pourri Original Citrus Pocket Sprayer (3 pack 30 ml each)
- Price
- €13.91
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 5mo ago

FreeCô Pre-WC-Spray mit Ätherischen Ölen | Exklusiver 4er-Duft-Mix 4x60ml: Kamille Apfel & Zimt Secret Soft | Hilft Gerüche frühzeitig zu kontrollieren
- Price
- €19.71
- Rating
- 4.8/5
- Reviews
- 683
- Age
- 1y ago

Poo~Pourri Original Citrus Pocket Before-You-Go WC-Spray fängt sofort Badezimmergeruch ein pflanzliche Inhaltsstoffe und ätherische Öle Reiseutensilien Zitronen- Bergamotte- und Zitronengrasduft
- Price
- €16.78
- Rating
- 4.2/5
- Reviews
- 2,668
- Age
- 1y ago

Freeco Before-you-go WC-Spray stoppt Gerüche bevor es mit ätherischen Ölen beginnt ideal für Zuhause Büro öffentliche Räume und Reisen 2er-Pack 2 x 60 ml Duftduo: Zitrus- und Lavendel
- Price
- €12.76
- Rating
- 4.8/5
- Reviews
- 1,456
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
36
Est. top-5 brand share
98%
Top 20: 98%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Poo-Pourri76%
- FreeCô10%
- Pourri5%
- Thronjuwel4%
- Glade3%
- --2%
Demand
Toilettenspray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top Toilettenspray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- poo pourri spray16K/yr
- toilettenspray9K/yr
- poo pourri10K/yr
- poo-pourri8K/yr
- poopourri toilettenspray7K/yr
- poop spray4K/yr
- toilet spray4K/yr
- toiletten spray3K/yr
Reviews and returns
What reviews say buyers love and hate about Toilettenspray
We read the reviews and the return reasons for every product selling here.
“Duft nicht wahrnehmbar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilettenspray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









