Skip to content
FlapenGet started

Toilettenpapier 5 Lagig

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -8.8% this quarter, so Toilettenpapier 5 Lagig is a Maybe.

Flapen Score
58
58 / 100Top 12% of 2,966 Drogerie & Körperpflege niches · +9 vs the category median of 49
Market size
€6.2M/yr2.7M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
62%top-5 click share · 11 brands · 47 sellers

Flapen Score

Toilettenpapier 5 Lagig against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Toilettenpapier 5 Lagig is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Toilettenpapier 5 Lagig market on Amazon at a glance

Shoppers on Amazon Germany searched for Toilettenpapier 5 Lagig 2.7M times last year and spent an estimated €6.2M. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €6.2M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
15.4%
Market size, estimated
€6.2Ma year
Peak month
November15.8× the quietest month
Top search term
toilettenpapier1.5M searches a year

02 · Price

A sale here is worth €14.87.

Listings sell for €14.87 on average, from €2.23 to €37.95. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At €14.87 that is €297K to €372K a year per listing.

Average price
€14.87under the $15 to $100 sweet spot
Price range
€2.23–€37.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
400K–500K
Units per listing a year
20,000–25,000
Revenue per listing a year
€297K–€372K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within WC. It carries 5,249 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#10in WC
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
5,249per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top Toilettenpapier 5 Lagig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Sign in

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

47

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

8%

  • Brand 166%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Toilettenpapier 5 Lagig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun, Nov · busiest ÷ quietest = 15.8×

Search terms

Top Toilettenpapier 5 Lagig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilettenpapier1.5M/yr
  • klopapier534K/yr
  • wc papier139K/yr
  • toilettenpapier 4lagig119K/yr
  • toilet paper60K/yr
  • toilettenpapier 3-lagig78K/yr
  • zewa toilettenpapier62K/yr
  • klopapier 4 lagig48K/yr
  • toilettenpapier 4 lagig22K/yr
  • toilettenpapiere23K/yr

Reviews and returns

What reviews say buyers love and hate about Toilettenpapier 5 Lagig

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Qualität hat sich merklich verschlechtert”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Drogerie & Körperpflege niches

FAQ

Common Toilettenpapier 5 Lagig questions

Answered from the same tracked data.