Is thicken up profitable to sell on Amazon Germany?

The niche generates €77K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (49/100).

How competitive is the thicken up niche?

9 brands and 37 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in thicken up?

Top complaints mined from reviews: Geschmack insgesamt, Verdünnt/wässrig, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for thicken up peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the thicken up niche?

Listings span €6.38–€95.08; the average listing price is €29.12 (sweet spot $15–$100). The average incumbent carries 674 reviews — the moat a new listing must climb.

thicken up

Skip it

A small market ($77K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible€29.12

avg listing price — sweet spot $15–$100

Price range

Great€6.38–€95.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good673.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad€77K

€77K/yr · 19K searches

According to Flapen's Amazon Germany niche tracking, thicken up is a €77K/yr Amazon Germany market (19K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

thicken up market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: €73K–€87K; units × avg price
Conversion rate: 13.6%
Avg BSR: #356
Page quality: 0%
Prime: 69%
Sponsored: 46%
Out of stock: 6.3%
Avg brand age: 67 months
Avg seller age: 211 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

RheinNatur28%
Nestlé22%
Thick & Easy16%
Hormel11%
Jo NOVA GmbH10%
UINCLU5%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top thicken up search terms

andickungspulver bei schluckstörung8K/yr -0.5%12.0% conv.
andickungspulver6K/yr +1.7%7.4% conv.
verdickungsmittel3K/yr +11.7%5.1% conv.
verdickungsmittel bei schluckbeschwerden2K/yr -17.8%8.8% conv.

All search terms

Top thicken up products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nestlé Health Science ThickenUP Pulver für Flüssigkeiten und Pürierte Speisen Glutenfrei 1 x 227 g Dose

Nestlé€9.004.5★460 rev

RheinNatur Viscomin Andickpulver 2 5 kg - Andickungspulver für Getränke & Speisen - Verdickungsmittel zur Andickung von Getränken und Speisen - Vegan & geschmacksneutral

RheinNatur€41.634.5★376 rev

THICK & EASY Instant- Andickungsmittel 225g

Thick & Easy€10.824.5★702 rev

Thick & Easy Instant Food Thickener 225g - Triple pack by Hormel

Hormel€28.054.7★281 rev

RheinNatur Viscomin Andickpulver 500 g Nachfüllpack - Andickungspulver für Getränke & Speisen - Verdickungsmittel zur Andickung von Getränken und Speisen - Vegan & geschmacksneutral

RheinNatur€12.904.5★376 rev

Newest

by launch date

RheinNatur Viscomin Andickpulver 500 g Nachfüllpack - Andickungspulver für Getränke & Speisen - Verdickungsmittel zur Andickung von Getränken und Speisen - Vegan & geschmacksneutral

RheinNatur€12.90376 rev

9mo ago

Andickpulver 227 g Andickungsmittel bei Schluckstörungen Heiß & Kalt Löslich Andickungspulver Verdickungsmittel Lebensmittel verdicker Glutenfrei Vegan & geschmacksneutral

isi eat€15.9511 rev

1y ago

Andickpulver 850g Andickungsmittel bei Schluckstörungen Heiß & Kalt Löslich Andickungspulver Verdickungsmittel Lebensmittel verdicker Glutenfrei Vegan & geschmacksneutral

isi eat€26.1611 rev

1y ago

Jo NOVA Andickungsmittel Lebensmittelverdicker auf Kartoffelstärkebasis | laktosefrei klumpfrei temperaturstabil | für Getränke & Speisen | 3 kg Eimer

Jo NOVA GmbH€55.88132 rev

3y ago

JONOVA Andickungspulver - Kartoffelstärke - lactosefrei - sparsam dosierbar - temperaturstabil - 1000 g - 1 Eimer

Jo NOVA GmbH€34.1777 rev

3y ago

What buyers say about thicken up

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt14%

“Produkt wie immer, super”

Preis-Leistungs-Verhältnis13%

“Preis/Leistung ist top”

beworben Vs Tatsächliches Produkt12%

“Macht das was es soll”

Benutzerfreundlichkeit11%

“Einfache Handhabung”

Löslichkeit8%

“In Wasser gut löslich”

Stärke8%

“Sehr effektiv”

Atmungsaktivität7%

“Super Zeug zum andicken für Flüssigkeiten”

Dicke4%

“Thick & easy”

Mundhygiene3%

“Sehr gutes Mittel zum Verwenden nach einer Sprach- und Schluckstörung, für zb fresubin Flüssignahrung”

Kochanleitung3%

“Das Guarkernmehl ist schnell zu verarbeiten”

What buyers complain about

Geschmack insgesamt11%

“Schmeckt nicht”

Verdünnt/wässrig9%

“Mein Getränk wird nach einiger Zeit wieder flüssig”

beworben Vs Tatsächliches Produkt9%

“Falsch Information Foto”

Löslichkeit9%

“Flüssigkeiten dickt das Pulver überhaupt nicht an”

Textur/Konsistenz – insgesamt5%

“Und trotzdem wird das nicht so cremig wie Casein von Natur aus ist”

Geschmack5%

“verändert nicht den Geschmack”

Preis-Leistungs-Verhältnis5%

“Zu teuer”

Ernährungs Gehalt5%

“sehr wenig wirksam und kalorienreich”

Benutzerfreundlichkeit3%

“Eimer läßt sich schwer öffnen”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“nur DPD hat sich nicht an die deutlich lesbaren Lieferanweisungen gehalten”

Top return reasons

Produktzustand20%

Alterseignung20%

beworben Vs Tatsächliches Produkt20%

Funktionalität insgesamt20%

Preis-Leistungs-Verhältnis20%

Common questions

Is thicken up profitable to sell on Amazon Germany?: The niche generates €77K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (49/100).
How competitive is the thicken up niche?: 9 brands and 37 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in thicken up?: Top complaints mined from reviews: Geschmack insgesamt, Verdünnt/wässrig, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for thicken up peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the thicken up niche?: Listings span €6.38–€95.08; the average listing price is €29.12 (sweet spot $15–$100). The average incumbent carries 674 reviews — the moat a new listing must climb.