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Thick and Easy

Fail

The top 5 products take 100% of clicks, so Thick and Easy is a Fail.

Flapen Score
42
42 / 100
Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49
Market size
€62K/yr9K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 25 sellers

Flapen Score

Thick and Easy against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Thick and Easy is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thick and Easy market on Amazon at a glance

Shoppers on Amazon Germany searched for Thick and Easy 9K times last year and spent an estimated €62K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
15.3%
Market size, estimated
€62Ka year
Peak month
August2.0× the quietest month
Top search term
thick and easy7K searches a year

02 · Price

A sale here is worth €46.85.

Listings sell for €46.85 on average, from €9.00 to €95.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At €46.85 that is €12K to €23K a year per listing.

Average price
€46.85inside the $15 to $100 sweet spot
Price range
€9.00–€95.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
€12K–€23K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Nahrungsergänzung. It carries 314 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
40%
Out of stock, average day
0.0%
Average rank
#100in Nahrungsergänzung
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
314per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
105 months

Products

Top Thick and Easy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 237%
  • Brand 320%
  • Brand 45%

Demand

Thick and Easy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Thick and Easy

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Atmungsaktivität”
33%of negative reviews mention “Verdünnt/wässrig”
<0.1%of orders come back, a rate Amazon rounds to zero
“Mein Getränk wird nach einiger Zeit wieder flüssig”
A buyer, on “Verdünnt/wässrig”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Thick and Easy questions

Answered from the same tracked data.