thick and easy
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Avg price
Great€46.85avg listing price — sweet spot $15–$100
Price range
Great€9.00–€95.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great314.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Market size
Bad€62K€62K/yr · 9K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, thick and easy is a €62K/yr Amazon Germany market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
thick and easy market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- €94K–€117K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 105 months
- Avg seller age
- 221 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Hormel38%
- Thick & Easy37%
- Fresenius20%
- Nestlé5%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -10.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top thick and easy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thick & Easy Instant Food Thickener 225g - Triple pack by Hormel
Hormel€28.054.7★281 rev
THICK & EASY Instant- Andickungsmittel 225g
Thick & Easy€10.824.5★702 rev
Fresubin Thick & Easy Andickungsmittel für kalte & heiße Flüssigkeiten VE 225g - 12 Stück
Fresenius€95.084.7★113 rev
THICK & EASY Instant Andickungspulver 12X225 g
Fresenius€91.314.2★16 rev
Nestlé Health Science ThickenUP Pulver für Flüssigkeiten und Pürierte Speisen Glutenfrei 1 x 227 g Dose
Nestlé€9.004.5★460 rev
Newest
by launch dateFresubin Thick & Easy Andickungsmittel für kalte & heiße Flüssigkeiten VE 225g - 12 Stück
Fresenius€95.08113 rev
Thick & Easy Instant Food Thickener 225g - Triple pack by Hormel
Hormel€28.05281 rev
THICK & EASY Instant Andickungspulver 12X225 g
Fresenius€91.3116 rev
THICK & EASY Instant- Andickungsmittel 225g
Thick & Easy€10.82702 rev
Nestlé Health Science ThickenUP Pulver für Flüssigkeiten und Pürierte Speisen Glutenfrei 1 x 227 g Dose
Nestlé€9.00460 rev
Trending
90-day click momentumTHICK & EASY Instant Andickungspulver 12X225 g
Fresenius€91.314.2★
Thick & Easy Instant Food Thickener 225g - Triple pack by Hormel
Hormel€28.054.7★
Fresubin Thick & Easy Andickungsmittel für kalte & heiße Flüssigkeiten VE 225g - 12 Stück
Fresenius€95.084.7★
THICK & EASY Instant- Andickungsmittel 225g
Thick & Easy€10.824.5★
Nestlé Health Science ThickenUP Pulver für Flüssigkeiten und Pürierte Speisen Glutenfrei 1 x 227 g Dose
Nestlé€9.004.5★
What buyers say about thick and easy
What buyers praise and complain about, mined from review topics.What buyers love
“Super Zeug zum andicken für Flüssigkeiten”
“Es ist einfach in der Handhabung”
“Macht das was es soll”
“Produkt wie immer, super”
“Sehr zuverlässig”
“dieses löst sich besser auf”
“Sehr viel günstiger als in der Apotheke”
“Sehr gutes Mittel zum Verwenden nach einer Sprach- und Schluckstörung, für zb fresubin Flüssignahrung”
“Extrem einfach zu verarbeiten, sehr schnell einsetzende Bindewirkung, geschmacksneutral”
“es hilft ihr, wieder besser die Nahrung herunterzuschlucken”
What buyers complain about
“Mein Getränk wird nach einiger Zeit wieder flüssig”
“Flüssigkeiten dickt das Pulver überhaupt nicht an”
“nur DPD hat sich nicht an die deutlich lesbaren Lieferanweisungen gehalten”
Top return reasons
Common questions
- Is thick and easy profitable to sell on Amazon Germany?
- The niche generates €62K/yr across 5 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the thick and easy niche?
- 4 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in thick and easy?
- Top complaints mined from reviews: Verdünnt/wässrig, Löslichkeit, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 0.0%.
- When does demand for thick and easy peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the thick and easy niche?
- Listings span €9.00–€95.08; the average listing price is €46.85 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.