- Flapen Score
- 44 / 100Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 4944
- Market size
- €319K/yr78K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 53%top-5 click share · 6 brands · 71 sellers
Flapen Score
Theragun against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Theragun is stronger. Inside it, weaker.
Market
The Theragun market on Amazon at a glance
Shoppers on Amazon Germany searched for Theragun 78K times last year and spent an estimated €319K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €319K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €319Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- theragun39K searches a year
02 · Price
A sale here is worth €158.64.
Listings sell for €158.64 on average, from €26.27 to €432.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €158.64 that is €0 to €16K a year per listing.
- Average price
- €158.64above the $15 to $100 sweet spot
- Price range
- €26.27–€432.15
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€16K
- Returns
- 2.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #204 within Wellness. It carries 1,219 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #204in Wellness
- Average rating
- 4.32 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,219per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Theragun products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TheraGun Relief Handmassagegerät - Einfach bequem leicht für tägliche Schmerzlinderung in Nacken Rücken Bein Schulter und Körper (Marineblau)
- Price
- €99.26
- Rating
- 4.6/5
- Reviews
- 292
- Age
- 2y ago

TheraGun Relief Handmassagegerät - Einfach bequem leicht für tägliche Schmerzlinderung in Nacken Rücken Bein Schulter und Körper (Anthrazit)
- Price
- €108.19
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago

Therabody TheraGun Mini-Massagepistole zur Schmerzlinderung 3. Generation schwarze Percussion-Therapie
- Price
- €155.32
- Rating
- 3.9/5
- Reviews
- 32
- Age
- 1y ago

TheraGun Prime (6. Generation) von Therabody Tiefgehende kraftvolle Massagepistole in robustem haltbarem Design für zuverlässige Erholung
- Price
- €224.84
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 9mo ago

Theragun Prime Elektrische Handmassagepistole Smart App und Bluetooth-fähige perkussive Massage für Sportler Gerät zur Tiefengewebemassage mit QuietForce Technology 5. Generation Schwarz
- Price
- €170.71
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 3y ago
Trending
estimated 90-day click momentum
TheraGun Relief Handmassagegerät - Einfach bequem leicht für tägliche Schmerzlinderung in Nacken Rücken Bein Schulter und Körper (Anthrazit)
- Price
- €108.19
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago

TheraGun Prime (6. Generation) von Therabody Tiefgehende kraftvolle Massagepistole in robustem haltbarem Design für zuverlässige Erholung
- Price
- €224.84
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 9mo ago

Theragun Sense (2. Generation) von Therabody Entspannende Massagepistole mit integrierten geführten Routinen für einfachen Stressabbau Verspannungen und Schlaf
- Price
- €229.25
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 9mo ago

Therabody Theragun Mini Plus - Tragbare Massagepistole verstärkt mit Wärme - Reise unverzichtbar für schnellere Erholung unterwegs
- Price
- €213.91
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 9mo ago

Therabody SmartGoggles (2 Generación) Gafas Inteligentes Masajeadoras
- Price
- €149.38
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 1y ago
Newest
by launch date
Therabody TheraFace Mask Glo | Kabellose LED-Hautpflegemaske mit Rot- Blau- und Infrarotlicht sowie beruhigender Kopfhautmassage für strahlende leuchtende Haut
- Price
- €261.12
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 9mo ago

TheraGun Prime (6. Generation) von Therabody Tiefgehende kraftvolle Massagepistole in robustem haltbarem Design für zuverlässige Erholung
- Price
- €224.84
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 9mo ago

Therabody Theragun Mini Plus - Tragbare Massagepistole verstärkt mit Wärme - Reise unverzichtbar für schnellere Erholung unterwegs
- Price
- €213.91
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 9mo ago

Theragun Sense (2. Generation) von Therabody Entspannende Massagepistole mit integrierten geführten Routinen für einfachen Stressabbau Verspannungen und Schlaf
- Price
- €229.25
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 9mo ago

TheraGun Relief Handmassagegerät - Einfach bequem leicht für tägliche Schmerzlinderung in Nacken Rücken Bein Schulter und Körper (Anthrazit)
- Price
- €108.19
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
71
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 96%
Open market
0%
- TheraGun60%
- Therabody30%
- BLACKROLL4%
- BOB AND BRAD3%
- Zerolia3%
- Beurer1%
Demand
Theragun search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Theragun search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- theragun39K/yr
- therabody21K/yr
- theragun mini8K/yr
- theragun prime4K/yr
- theragun pro4K/yr
- theragun elite2K/yr
Reviews and returns
What reviews say buyers love and hate about Theragun
We read the reviews and the return reasons for every product selling here.
“Auf einmal Defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Theragun questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









