the ordinary niacinamide 10% + zinc 1%
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€151K€151K/yr · 80K searches
Avg price
Okay€9.68avg listing price — sweet spot $15–$100
Review moat
Bad13,169.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€7.29–€13.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, the ordinary niacinamide 10% + zinc 1% is a €151K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
the ordinary niacinamide 10% + zinc 1% market data
- Units sold / yr
- 10K–13K
- avg 2,000–2,500/product
- Revenue / yr
- €97K–€121K
- units × avg price
- Conversion rate
- 19.6%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 33.3%
- Avg brand age
- 47 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary90%
- Bowasin10%
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -14.5% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 15.0×
Top the ordinary niacinamide 10% + zinc 1% search terms
- the ordinary hyaluronic acid52K/yr
- ordinary hyaluronic acid serum13K/yr
- the ordinary hyaluronic acid 2% + b513K/yr
- hyaluron serum the ordinary2K/yr
Top the ordinary niacinamide 10% + zinc 1% products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Hyaluronsäure + B5 (mit Ceramiden) Tiefenwirksames Hydrationsserum für vitalere glattere Haut 30ml
The Ordinary€7.294.5★36,848 rev
Hyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face Salicylic Acid Serum Face Hydrated Hydrochloric Acid to Plump and Smooth Skin for All Ski Types - Skin Care 30ML
Bowasin€7.934.3★64 rev
The Ordinary Multi-Peptide + HA Serum Multi-Peptid- und Hyaluronsäure-Serum Anti-Aging-Formel für Krähenfüße Elastizität und Festigkeit 30ml
The Ordinary€13.824.6★2,597 rev
Newest
by launch dateHyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face Salicylic Acid Serum Face Hydrated Hydrochloric Acid to Plump and Smooth Skin for All Ski Types - Skin Care 30ML
Bowasin€7.9364 rev
The Ordinary Multi-Peptide + HA Serum Multi-Peptid- und Hyaluronsäure-Serum Anti-Aging-Formel für Krähenfüße Elastizität und Festigkeit 30ml
The Ordinary€13.822,597 rev
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Hyaluronsäure + B5 (mit Ceramiden) Tiefenwirksames Hydrationsserum für vitalere glattere Haut 30ml
The Ordinary€7.2936,848 rev
Trending
90-day click momentumThe Ordinary Multi-Peptide + HA Serum Multi-Peptid- und Hyaluronsäure-Serum Anti-Aging-Formel für Krähenfüße Elastizität und Festigkeit 30ml
The Ordinary€13.824.6★
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Hyaluronsäure + B5 (mit Ceramiden) Tiefenwirksames Hydrationsserum für vitalere glattere Haut 30ml
The Ordinary€7.294.5★
Hyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face Salicylic Acid Serum Face Hydrated Hydrochloric Acid to Plump and Smooth Skin for All Ski Types - Skin Care 30ML
Bowasin€7.934.3★
What buyers say about the ordinary niacinamide 10% + zinc 1%
What buyers praise and complain about, mined from review topics.What buyers love
“Solides Produkt mit geringen Abzügen”
“Schon nach kurzer Zeit fühlt sich meine Haut hydratisierter, weicher und angenehmer an”
“Nach einigen Wochen der Anwendung hat sich mein Hautbild zum Positiven verändert”
“Zieht schnell ein und gibt der Haut direkt ein hydratisiertes Gefühl”
“Super Preis-Leistung”
“Geniales Update, zieht super ein und spendet perfekt Feuchtigkeit”
“Passt”
“Leicht zum auftragen”
“Es fühlt sich gut auf der Haut an”
“Tolle Textur & genialer Glow – Perfekt in der täglichen Skincare-Routine”
What buyers complain about
“Leider nichts für meine Haut”
“Ordinary”
“Für mich keine Wirkung”
“Haut reagiert komplett allergisch”
“Serum klebt und hinterlässt unangenehmen Film”
“Zieht nicht ein”
“Das Produkt war zum Teil verbraucht”
“Bei mir bisher keine sichtbare Veränderung”
“Nach der Anwendung war meine Haut gerötet und brannte”
“Sehr klebrige Textur”
Top return reasons
Common questions
- Is the ordinary niacinamide 10% + zinc 1% profitable to sell on Amazon Germany?
- The niche generates €151K/yr across 3 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the the ordinary niacinamide 10% + zinc 1% niche?
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in the ordinary niacinamide 10% + zinc 1%?
- Top complaints mined from reviews: Eignung für trockene Haut, Qualität insgesamt, Funktionalität insgesamt. The return rate is 0.1%.
- When does demand for the ordinary niacinamide 10% + zinc 1% peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 15.0× the quietest.
- What does it cost to enter the the ordinary niacinamide 10% + zinc 1% niche?
- Listings span €7.29–€13.82; the average listing price is €9.68 (sweet spot $15–$100). The average incumbent carries 13,170 reviews — the moat a new listing must climb.