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The Ordinary Niacinamide 10% + Zinc 1%

Fail

The top 5 products take 100% of clicks, so The Ordinary Niacinamide 10% + Zinc 1% is a Fail.

Flapen Score
35
35 / 100
Ranks 2,818 of 2,966 Drogerie & Körperpflege niches · −14 vs the category median of 49
Market size
€151K/yr80K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 5 sellers

Flapen Score

The Ordinary Niacinamide 10% + Zinc 1% against its category

The dotted line is the Drogerie & Körperpflege average. Past it, The Ordinary Niacinamide 10% + Zinc 1% is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Ordinary Niacinamide 10% + Zinc 1% market on Amazon at a glance

Shoppers on Amazon Germany searched for The Ordinary Niacinamide 10% + Zinc 1% 80K times last year and spent an estimated €151K. All 2 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 19.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 19.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €151K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
19.6%
Market size, estimated
€151Ka year
Peak month
October15.0× the quietest month
Top search term
the ordinary hyaluronic acid52K searches a year

02 · Price

A sale here is worth €9.68.

Listings sell for €9.68 on average, from €7.29 to €13.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At €9.68 that is €19K to €24K a year per listing.

Average price
€9.68under the $15 to $100 sweet spot
Price range
€7.29–€13.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
€19K–€24K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #124 within Hyaluronsäure. It carries 13,170 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
33.3%
Average rank
#124in Hyaluronsäure
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
13,170per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top The Ordinary Niacinamide 10% + Zinc 1% products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 210%

Demand

The Ordinary Niacinamide 10% + Zinc 1% search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 15.0×

Search terms

Top The Ordinary Niacinamide 10% + Zinc 1% search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the ordinary hyaluronic acid52K/yr
  • ordinary hyaluronic acid serum13K/yr
  • the ordinary hyaluronic acid 2% + b513K/yr
  • hyaluron serum the ordinary2K/yr

Reviews and returns

What reviews say buyers love and hate about The Ordinary Niacinamide 10% + Zinc 1%

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Eignung für trockene Haut”
0.1%of orders come back
“Leider nichts für meine Haut”
A buyer, on “Eignung für trockene Haut”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common The Ordinary Niacinamide 10% + Zinc 1% questions

Answered from the same tracked data.