Is The Ordinary Niacinamide profitable to sell on Amazon Germany?

Flapen scores The Ordinary Niacinamide 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €1.1M a year across 13 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -1.2% in the last 90 days.

How competitive is the The Ordinary Niacinamide niche on Amazon Germany?

1 brands and 3 sellers compete in The Ordinary Niacinamide on Amazon Germany. The top 5 The Ordinary Niacinamide products take 77% of clicks, and the top 5 brands take 100%.

What do buyers complain about in The Ordinary Niacinamide?

The Ordinary Niacinamide buyers on Amazon Germany complain most about Eignung für trockene Haut, Funktionalität insgesamt, and Allergien. An estimated 0.0% of orders come back.

When does demand for The Ordinary Niacinamide peak?

Search demand for The Ordinary Niacinamide on Amazon Germany peaks in Apr–May–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the The Ordinary Niacinamide niche?

The Ordinary Niacinamide sells for €10.82 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.69 to €26.50. The average product has 18,793 reviews, the count a new listing must catch up to.

The Ordinary Niacinamide

Fail

The top 5 brands take 100% of clicks, so The Ordinary Niacinamide is a Fail.

Flapen Score: 46
46 / 100Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size: €1.1M/yr1.3M searches / yr
90-day growth: -1.2%search demand this quarter
Competition: 77%top-5 click share · 1 brands · 3 sellers

Flapen Score

The Ordinary Niacinamide against its category

The dotted line is the Drogerie & Körperpflege average. Past it, The Ordinary Niacinamide is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The The Ordinary Niacinamide market on Amazon at a glance

Shoppers on Amazon Germany searched for The Ordinary Niacinamide 1.3M times last year and spent an estimated €1.1M. One brand takes every click. Demand peaks in Apr–May–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months: 1.3M
Growth, 90 days vs prior 90: -1.2%
Conversion, latest week: 8.3%
Market size, estimated: €1.1Ma year
Peak month: December2.2× the quietest month
Top search term: the ordinary636K searches a year

02 · Price

A sale here is worth €10.82.

Listings sell for €10.82 on average, from €4.69 to €26.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At €10.82 that is €54K to €65K a year per listing.

Average price: €10.82under the $15 to $100 sweet spot
Price range: €4.69–€26.50
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 80K–100K
Units per listing a year: 5,000–6,000
Revenue per listing a year: €54K–€65K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #12 within Hyaluronsäure. It carries 18,793 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 17.8%
Average rank: #12in Hyaluronsäure
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 18,793per listing
Listings tracked: 13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 43 months

Products

Top The Ordinary Niacinamide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Brand 1100%
Open — no brand owns it (0%)

Demand

The Ordinary Niacinamide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Dec · busiest ÷ quietest = 2.2×

Search terms

Top The Ordinary Niacinamide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

the ordinary636K/yr +0.3%6.5% conv.
ordinary271K/yr +10.6%6.3% conv.
ordinary serum102K/yr -23.3%6.6% conv.
the ordinary niacinamide91K/yr -7.3%17.3% conv.
ordinary niacinamide serum29K/yr +16.5%9.7% conv.
the ordinary niacinamide 10% + zinc 1%30K/yr +14.7%15.2% conv.
the ordinary set29K/yr -38.4%1.5% conv.
the ordinary serum19K/yr -7.2%6.0% conv.
ordinary set19K/yr -42.1%1.7% conv.
niacinamide serum ordinary10K/yr +3.1%9.3% conv.

Reviews and returns

What reviews say buyers love and hate about The Ordinary Niacinamide

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

11%of negative reviews mention “Eignung für trockene Haut”

<0.1%of orders come back, a rate Amazon rounds to zero

“Für trockene oder dehydrierte Haut meiner Meinung nach nicht reichhaltig genug”

A buyer, on “Eignung für trockene Haut”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common The Ordinary Niacinamide questions

Answered from the same tracked data.

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