The Ordinary Niacinamide

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

8.3%

Market size, estimated

€1.1Ma year

Peak month

December2.2× the quietest month

Top search term

the ordinary636K searches a year

Listings sell for €10.82 on average, from €4.69 to €26.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At €10.82 that is €54K to €65K a year per listing.

Average price

€10.82under the $15 to $100 sweet spot

Price range

€4.69–€26.50

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

80K–100K

Units per listing a year

5,000–6,000

Revenue per listing a year

€54K–€65K

Returns

0.0%of orders · Amazon Germany median 1.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #12 within Hyaluronsäure. It carries 18,793 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

17.8%

Average rank

#12in Hyaluronsäure

Average rating

4.50 starsAmazon Germany average 4.37 stars

Average reviews

18,793per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months