Is the ordinary niacinamide profitable to sell on Amazon Germany?

The niche generates €1.1M/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (46/100).

How competitive is the the ordinary niacinamide niche?

1 brands and 3 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in the ordinary niacinamide?

Top complaints mined from reviews: Eignung für trockene Haut, Funktionalität insgesamt, Allergien. The return rate is 0.0%.

When does demand for the ordinary niacinamide peak?

Demand peaks in Apr–May–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the the ordinary niacinamide niche?

Listings span €4.69–€26.50; the average listing price is €10.82 (sweet spot $15–$100). The average incumbent carries 18,793 reviews — the moat a new listing must climb.

the ordinary niacinamide

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Great€1.1M

€1.1M/yr · 1.3M searches

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Price range

Good€4.69–€26.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.82

avg listing price — sweet spot $15–$100

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Review moat

Bad18,792.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, the ordinary niacinamide is a €1.1M/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

the ordinary niacinamide market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: €866K–€1.1M; units × avg price
Conversion rate: 8.3%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 17.8%
Avg brand age: 43 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

The Ordinary100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: Apr, May, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top the ordinary niacinamide search terms

the ordinary636K/yr +0.3%6.5% conv.
ordinary271K/yr +10.6%6.3% conv.
ordinary serum102K/yr -23.3%6.6% conv.
the ordinary niacinamide91K/yr -7.3%17.3% conv.
ordinary niacinamide serum29K/yr +16.5%9.7% conv.
the ordinary niacinamide 10% + zinc 1%30K/yr +14.7%15.2% conv.
the ordinary set29K/yr -38.4%1.5% conv.
the ordinary serum19K/yr -7.2%6.0% conv.
ordinary set19K/yr -42.1%1.7% conv.
niacinamide serum ordinary10K/yr +3.1%9.3% conv.

All search terms

Top the ordinary niacinamide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml

The Ordinary€4.694.5★57,657 rev

The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 240ml

The Ordinary€9.874.6★53,943 rev

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Hyaluronsäure + B5 (mit Ceramiden) Tiefenwirksames Hydrationsserum für vitalere glattere Haut 30ml

The Ordinary€7.294.5★36,848 rev

The Ordinary AHA 30% + BHA 2% Solution Peeling-Lösung mit Alpha-Hydroxysäuren und Beta-Hydroxysäuren Fortschrittliches Peeling für strahlendere Haut 30ml

The Ordinary€7.834.6★2,164 rev

The Ordinary Natural Moisturizing Factors + HA Natürliche Feuchtigkeitsfaktoren und Hyaluronsäure zur Unterstützung der Hautbarriere und zur Hydratation 100ml

The Ordinary€10.694.6★13,354 rev

Newest

by launch date

The Ordinary Multi-Peptide Serum for Hair Density Multi-Peptid-Serum für dichteres Haar Peptidhaltige Formel für dichteres voller aussehendes Haar 60ml

The Ordinary€19.461,434 rev

8mo ago

The Ordinary Glycolic Acid 7% Exfoliating Toner Aufhellender und glättender täglicher Toner für einen gleichmäßigeren Hautton 100ml

The Ordinary€6.5354,005 rev

1y ago

The Ordinary Salicylic Acid 2% Solution Spezielles Serum für zu Unreinheiten neigende Haut 30ml

The Ordinary€5.7710,975 rev

1y ago

The Ordinary Retinal 0.2% Emulsion Hochwirksames Retinoid-Serum für eine intensive Anti-Aging-Pflege 15ml

The Ordinary€13.732,850 rev

2y ago

The Ordinary Multi-Peptide + Copper Peptides 1% Anti-Aging-Serum für feine Linien und Hautelastizität 30ml

The Ordinary€26.502,470 rev

3y ago

What buyers say about the ordinary niacinamide

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Beste product”

Eignung für Mischhaut13%

“Bestes Gesichtsserum”

Preis-Leistungs-Verhältnis8%

“Super Preis-Leistung”

Weiches Gefühl7%

“Sensationell”

Feucht/Trocken5%

“Schon nach kurzer Zeit fühlt sich meine Haut hydratisierter, weicher und angenehmer an”

Eignung für trockene Haut5%

“Zieht schnell ein und gibt der Haut direkt ein hydratisiertes Gefühl”

Saugfähigkeit4%

“zieht gut ein, sodass es sich leicht in meine Routine integrieren lässt.”

beworben Vs Tatsächliches Produkt4%

“wie auf dem foto abgebildet, alles perfekt”

Symptomreduktion4%

“hilft bei Acne)”

Reinigung3%

“Bester Cleanser”

What buyers complain about

Eignung für trockene Haut11%

“Für trockene oder dehydrierte Haut meiner Meinung nach nicht reichhaltig genug”

Funktionalität insgesamt10%

“Hilft null”

Allergien9%

“Meine Haut hat leider mit Irritationen reagiert”

Symptomreduktion8%

“sehe Null Effekt.”

Feucht/Trocken5%

“spendet mir nicht genug Feuchtigkeit.”

Hautgesundheit3%

“Meine Haut hat leider mit Irritationen reagiert”

Haftung/Klebrigkeit3%

“Es wirkt etwas klebrig beim verschmieren”

Falten3%

“recht viel Unreinheiten”

Geruch3%

“Keine Dufstoffe”

Qualität insgesamt2%

“Flop”

Common questions

Is the ordinary niacinamide profitable to sell on Amazon Germany?: The niche generates €1.1M/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (46/100).
How competitive is the the ordinary niacinamide niche?: 1 brands and 3 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in the ordinary niacinamide?: Top complaints mined from reviews: Eignung für trockene Haut, Funktionalität insgesamt, Allergien. The return rate is 0.0%.
When does demand for the ordinary niacinamide peak?: Demand peaks in Apr–May–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the the ordinary niacinamide niche?: Listings span €4.69–€26.50; the average listing price is €10.82 (sweet spot $15–$100). The average incumbent carries 18,793 reviews — the moat a new listing must climb.