The Ordinary Multi-peptide Serum for Hair Density
FailThe top 5 brands take 99% of clicks, so The Ordinary Multi-peptide Serum for Hair Density is a Fail.
- Flapen Score
- 39 / 100Ranks 2,622 of 2,966 Drogerie & Körperpflege niches · −10 vs the category median of 4939
- Market size
- €71K/yr78K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 87%top-5 click share · 6 brands · 35 sellers
Flapen Score
The Ordinary Multi-peptide Serum for Hair Density against its category
The dotted line is the Drogerie & Körperpflege average. Past it, The Ordinary Multi-peptide Serum for Hair Density is stronger. Inside it, weaker.
Market
The The Ordinary Multi-peptide Serum for Hair Density market on Amazon at a glance
Shoppers on Amazon Germany searched for The Ordinary Multi-peptide Serum for Hair Density 78K times last year and spent an estimated €71K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 6.3%
- Market size, estimated
- €71Ka year
- Top search term
- argireline11K searches a year
02 · Price
A sale here is worth €14.48.
Listings sell for €14.48 on average, from €4.69 to €26.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €14.48 that is €4K to €7K a year per listing.
- Average price
- €14.48under the $15 to $100 sweet spot
- Price range
- €4.69–€26.50
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€7K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #203 within Kollagen. It carries 7,901 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 22.2%
- Average rank
- #203in Kollagen
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 7,901per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top The Ordinary Multi-peptide Serum for Hair Density products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
35
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 26%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 61%
Demand
The Ordinary Multi-peptide Serum for Hair Density search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 4.2× · 9 of 12 months tracked
Search terms
Top The Ordinary Multi-peptide Serum for Hair Density search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- argireline11K/yr
- the ordinary multi-peptide serum10K/yr
- the ordinary peptide serum8K/yr
- matrixyl7K/yr
- the ordinary multi-peptide + ha serum4K/yr
- matrixyl 300011K/yr
- ordinary peptide serum4K/yr
- multi peptide serum ordinary4K/yr
- the ordinary argireline solution 10%5K/yr
- the ordinary argireline5K/yr
Reviews and returns
What reviews say buyers love and hate about The Ordinary Multi-peptide Serum for Hair Density
We read the reviews and the return reasons for every product selling here.
“Es hatte absolut null Wirkung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common The Ordinary Multi-peptide Serum for Hair Density questions
Answered from the same tracked data.