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50

tena men level 2

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 50Growth 23Conversion 97Competition 22Returns 100Price range 67Avg price 95Brand share 0Review moat 34Quality gap 60

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible€25.93

avg listing price — sweet spot $15–$100

Price range

Good€2.99–€39.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€274K

€274K/yr · 66K searches

Review moat

Okay3,131.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, tena men level 2 is a €274K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

tena men level 2 market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
€259K–€324K
units × avg price
Conversion rate
16.0%
Avg BSR
#40
Page quality
0%
Prime
43%
Sponsored
64%
Out of stock
0.0%
Avg brand age
55 months
Avg seller age
196 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • TENA73%
  • CARER Healthcare Incontinence Pregnancy19%
  • IASI5%
  • FIKPTE2%
  • Harmony Care2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Top tena men level 2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€27K20%€55K30%€82K40%€110K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about tena men level 2

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Gutes Produkt”

Preis-Leistungs-Verhältnis15%

“Bester Preis”

Gesamtgröße13%

“Wie immer alles passt”

beworben Vs Tatsächliches Produkt10%

“Produkt Erwartung getroffen”

Saugfähigkeit7%

“Die Einlagen sind sehr saugfähig und passen gut”

Schutz7%

“Super Schutz”

Komfort insgesamt6%

“Grundsätzlich ok,pasen, sind angenehm”

Haltbarkeit5%

“Verwende dieses Produkt schon seit Jahren”

Gesundheit der Harnblase4%

“hält Urin zurück”

Fokusverbesserung2%

“Gibt Selbstbewusstsein zurück”

What buyers complain about

beworben Vs Tatsächliches Produkt20%

“Steht doch auf der Verpackung ausdrücklich NOT FOR SALE”

Gesamtgröße13%

“Leider falsche Größe”

Farbe10%

“Sie sind weiß statt blau”

Qualität insgesamt10%

“minderwertige qualität”

Feucht/Trocken7%

“Ich bin bei Nutzung dauernd feucht auf der Haut”

Haftung/Klebrigkeit7%

“Was mich aber wirklich stört, die Dinger kleben nicht gut”

Empfindlichkeit insgesamt7%

“Bei diesem sensiblen Artikel wurde auf jegliche Diskretion verzichtet”

Dicke3%

“Super für Männer nicht zu dick gute halt”

Anleitung/Benutzerhandbuch/Fehlerbehebung3%

“Leider sind die Lieferanweisungen nicht eingehalten worden”

Saugfähigkeit3%

“Saugfähigkeit von der Krankenkasse leider nicht bezahlt die die mir schickten waren die Frauen”

Top return reasons

Gesamtgröße39%
Qualität insgesamt18%
Dünn9%
Benutzerfreundlichkeit6%
beworben Vs Tatsächliches Produkt6%
Geruch6%
Saugfähigkeit6%
Haftung/Klebrigkeit3%
Funktionalität insgesamt3%
Schutz3%

Common questions

Is tena men level 2 profitable to sell on Amazon Germany?
The niche generates €274K/yr across 14 tracked products. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the tena men level 2 niche?
5 brands and 52 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in tena men level 2?
Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Gesamtgröße, Farbe. The return rate is 0.1%.
When does demand for tena men level 2 peak?
Demand peaks in Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the tena men level 2 niche?
Listings span €2.99–€39.82; the average listing price is €25.93 (sweet spot $15–$100). The average incumbent carries 3,132 reviews — the moat a new listing must climb.