Tatami Matte
FailThe top 5 brands take 100% of clicks, so Tatami Matte is a Fail.
- Flapen Score
- 35 / 100Ranks 2,818 of 2,966 Drogerie & Körperpflege niches · −14 vs the category median of 4935
- Market size
- €40K/yr122K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 9 sellers
Flapen Score
Tatami Matte against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Tatami Matte is stronger. Inside it, weaker.
Market
The Tatami Matte market on Amazon at a glance
Shoppers on Amazon Germany searched for Tatami Matte 122K times last year and spent an estimated €40K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €40Ka year
- Top search term
- tatami matte65K searches a year
02 · Price
A sale here is worth €93.31.
Listings sell for €93.31 on average, from €15.73 to €147.16. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €93.31 that is €0 to €9K a year per listing.
- Average price
- €93.31inside the $15 to $100 sweet spot
- Price range
- €15.73–€147.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€9K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #374 within Wellness. It carries 151 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 2.3%
- Average rank
- #374in Wellness
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 151per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Tatami Matte products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Brand 146%
- Brand 221%
- Brand 317%
- Brand 414%
- Brand 53%
Demand
Tatami Matte search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tatami Matte search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tatami matte65K/yr
- tatami39K/yr
- tatami mat5K/yr
- tatami matte 140x2009K/yr
- tatami matte 100x2004K/yr
Reviews and returns
What reviews say buyers love and hate about Tatami Matte
We read the reviews and the return reasons for every product selling here.
“Auch die Verarbeitungsqualität ist leider nicht zufriedenstellend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tatami Matte questions
Answered from the same tracked data.









