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Taschentücher

Fail

The top 5 brands take 100% of clicks, so Taschentücher is a Fail.

Flapen Score
43
43 / 100
Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49
Market size
€614K/yr520K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
73%top-5 click share · 5 brands · 45 sellers

Flapen Score

Taschentücher against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Taschentücher is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taschentücher market on Amazon at a glance

Shoppers on Amazon Germany searched for Taschentücher 520K times last year and spent an estimated €614K. All 5 brands take every click. Demand peaks in Feb–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €614K a year.

Searches, last 12 months
520K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
14.7%
Market size, estimated
€614Ka year
Peak month
November2.5× the quietest month
Top search term
taschentücher282K searches a year

02 · Price

A sale here is worth €8.04.

Listings sell for €8.04 on average, from €0.81 to €26.75. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At €8.04 that is €48K to €64K a year per listing.

Average price
€8.04under the $15 to $100 sweet spot
Price range
€0.81–€26.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
€48K–€64K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Papiere, Verpackungen & Tüten. It carries 3,828 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#94in Papiere, Verpackungen & Tüten
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
3,828per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Taschentücher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 227%
  • Brand 313%
  • Brand 413%
  • Brand 54%

Demand

Taschentücher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Taschentücher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taschentücher282K/yr
  • tempo taschentücher113K/yr
  • tempo49K/yr
  • taschentuch23K/yr
  • papiertaschentücher22K/yr
  • taschentücher großpackung10K/yr
  • tempos8K/yr
  • taschentücher tempo7K/yr
  • tempo taschentücher großpackung3K/yr
  • papiertaschentücher großpackung4K/yr

Reviews and returns

What reviews say buyers love and hate about Taschentücher

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Qualitätsprobleme oder Sparzwang”
A buyer, on “Qualität insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Taschentücher questions

Answered from the same tracked data.