Swiffer Wetjet

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €131K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-46.4%

Conversion, latest week

7.1%

Market size, estimated

€131Ka year

Peak month

February1.8× the quietest month

Top search term

swiffer wetjet54K searches a year

Listings sell for €18.71 on average, from €8.60 to €46.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €18.71 that is €2K to €5K a year per listing.

Average price

€18.71inside the $15 to $100 sweet spot

Price range

€8.60–€46.49

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

€2K–€5K

Returns

0.4%of orders · Amazon Germany median 1.1%

47% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #290 within Reinigungsmittel. It carries 6,801 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

79%

Out of stock, average day

5.1%

Average rank

#290in Reinigungsmittel

Average rating

4.55 starsAmazon Germany average 4.37 stars

Average reviews

6,801per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months