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Sulforaphan

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -5.9% this quarter, so Sulforaphan is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49
Market size
€247K/yr128K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
69%top-5 click share · 14 brands · 19 sellers

Flapen Score

Sulforaphan against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Sulforaphan is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sulforaphan market on Amazon at a glance

Shoppers on Amazon Germany searched for Sulforaphan 128K times last year and spent an estimated €247K. The top 5 brands take 77% of clicks. Demand peaks in Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €247K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
9.3%
Market size, estimated
€247Ka year
Peak month
March1.6× the quietest month
Top search term
sulforaphan50K searches a year

02 · Price

A sale here is worth €20.80.

Listings sell for €20.80 on average, from €14.78 to €35.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At €20.80 that is €16K to €21K a year per listing.

Average price
€20.80inside the $15 to $100 sweet spot
Price range
€14.78–€35.69
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
€16K–€21K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #365 within Nahrungsergänzung. It carries 449 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#365in Nahrungsergänzung
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
449per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Sulforaphan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

19

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

19%

  • Brand 129%
  • Brand 217%
  • Brand 311%
  • Brand 411%
  • Brand 59%
  • Brand 64%

Demand

Sulforaphan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Sulforaphan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sulforaphan50K/yr
  • brokkoli kapseln33K/yr
  • sulforaphan kapseln hochdosiert11K/yr
  • sulphoraphan8K/yr
  • brokkolisprossen kapseln7K/yr
  • sulforaphane4K/yr
  • brokkoli extrakt6K/yr
  • broccoli kapseln5K/yr
  • sulforaphan kapseln3K/yr

Reviews and returns

What reviews say buyers love and hate about Sulforaphan

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Inhaltsstoffe – insgesamt”
0.1%of orders come back
“Zutaten geändert”
A buyer, on “Inhaltsstoffe – insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sulforaphan questions

Answered from the same tracked data.