Stylecraft
FailThe top 5 brands take 100% of clicks, so Stylecraft is a Fail.
- Flapen Score
- 32 / 100Ranks 2,894 of 2,966 Drogerie & Körperpflege niches · −17 vs the category median of 4932
- Market size
- €32K/yr60K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 54%top-5 click share · 4 brands · 38 sellers
Flapen Score
Stylecraft against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Stylecraft is stronger. Inside it, weaker.
Market
The Stylecraft market on Amazon at a glance
Shoppers on Amazon Germany searched for Stylecraft 60K times last year and spent an estimated €32K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €32Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- stylecraft26K searches a year
02 · Price
A sale here is worth €166.87.
Listings sell for €166.87 on average, from €49.10 to €233.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €166.87 that is €0 to €17K a year per listing.
- Average price
- €166.87above the $15 to $100 sweet spot
- Price range
- €49.10–€233.26
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€17K
- Returns
- 3.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #312 within Rasur & Enthaarung. It carries 354 reviews at 3.91 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 65%
- Out of stock, average day
- 12.0%
- Average rank
- #312in Rasur & Enthaarung
- Average rating
- 3.91 starsAmazon Germany average 4.37 stars
- Average reviews
- 354per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Stylecraft products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
0%
- Brand 194%
- Brand 24%
- Brand 32%
- Brand 41%
- Open — no brand owns it (0%)
Demand
Stylecraft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Stylecraft search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stylecraft26K/yr
- stylecraft clipper7K/yr
- stylecraft saber6K/yr
- stylecraft instinct3K/yr
- stylecraft trimmer5K/yr
- stylecraft saber trimmer3K/yr
- stylecraft rebel3K/yr
- stylecraft instinct clipper7K/yr
- stylecraft rebel clipper1K/yr
Reviews and returns
What reviews say buyers love and hate about Stylecraft
We read the reviews and the return reasons for every product selling here.
“Passt nicht für diese Geld”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stylecraft questions
Answered from the same tracked data.









