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Stoov Wärmflasche

Fail

Demand is soft, at -66.8% this quarter, so Stoov Wärmflasche is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€274K/yr123K searches / yr
90-day growth
-66.8%search demand this quarter
Competition
65%top-5 click share · 5 brands · 19 sellers

Flapen Score

Stoov Wärmflasche against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Stoov Wärmflasche is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stoov Wärmflasche market on Amazon at a glance

Shoppers on Amazon Germany searched for Stoov Wärmflasche 123K times last year and spent an estimated €274K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -66.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €274K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-66.8%
Conversion, latest week
3.1%
Market size, estimated
€274Ka year
Top search term
stoov wärmflasche87K searches a year

02 · Price

A sale here is worth €71.95.

Listings sell for €71.95 on average, from €25.90 to €117.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €71.95 that is €0 to €7K a year per listing.

Average price
€71.95inside the $15 to $100 sweet spot
Price range
€25.90–€117.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
4.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 46.9% of listings are out of stock. The average listing ranks #300 within Wärme- & Kältetherapie. It carries 59 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
21%
Out of stock, average day
46.9%
Average rank
#300in Wärme- & Kältetherapie
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
59per listing
Listings tracked
19

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stoov Wärmflasche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 227%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Stoov Wärmflasche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 42.2× · 8 of 12 months tracked

Search terms

Top Stoov Wärmflasche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stoov wärmflasche87K/yr
  • stoov homey wärmflasche akku21K/yr
  • stoov homey7K/yr
  • wärmflasche stoov4K/yr
  • elektrische wärmflasche stoov4K/yr

Reviews and returns

What reviews say buyers love and hate about Stoov Wärmflasche

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Wärme”
12%of negative reviews mention “Heizung”
4.4%of orders come back
“hält Wärme viel zu kurz”
A buyer, on “Heizung”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Stoov Wärmflasche questions

Answered from the same tracked data.