Is Stoov Wärmekissen profitable to sell on Amazon Germany?

Flapen scores Stoov Wärmekissen 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €479K a year across 26 tracked products. 1 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -67.3% in the last 90 days.

How competitive is the Stoov Wärmekissen niche on Amazon Germany?

15 brands and 65 sellers compete in Stoov Wärmekissen on Amazon Germany. The top 5 Stoov Wärmekissen products take 54% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Stoov Wärmekissen?

Stoov Wärmekissen buyers on Amazon Germany complain most about Heizung, Geruch, and Haltbarkeit. An estimated 3.4% of orders come back.

When does demand for Stoov Wärmekissen peak?

Search demand for Stoov Wärmekissen on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 19.0× the quietest.

What does it cost to enter the Stoov Wärmekissen niche?

Stoov Wärmekissen sells for €25.62 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €11.90 to €73.38. The average product has 565 reviews, the count a new listing must catch up to.

Stoov Wärmekissen

Maybe

Products sell for $25.62 on average, inside the sweet spot. But demand is soft, at -67.3% this quarter, so Stoov Wärmekissen is a Maybe.

Flapen Score: 50
50 / 100Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49
Market size: €479K/yr964K searches / yr
90-day growth: -67.3%search demand this quarter
Competition: 54%top-5 click share · 15 brands · 65 sellers

Flapen Score

Stoov Wärmekissen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Stoov Wärmekissen is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Stoov Wärmekissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Stoov Wärmekissen 964K times last year and spent an estimated €479K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -67.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €479K a year.

Searches, last 12 months: 964K
Growth, 90 days vs prior 90: -67.3%
Conversion, latest week: 1.9%
Market size, estimated: €479Ka year
Peak month: December19.0× the quietest month
Top search term: elektrische wärmflasche396K searches a year

02 · Price

A sale here is worth €25.62.

Listings sell for €25.62 on average, from €11.90 to €73.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €25.62 that is €6K to €13K a year per listing.

Average price: €25.62inside the $15 to $100 sweet spot
Price range: €11.90–€73.38
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €6K–€13K
Returns: 3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #113 within Wärme- & Kältetherapie. It carries 565 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 73%
Out of stock, average day: 18.6%
Average rank: #113in Wärme- & Kältetherapie
Average rating: 4.09 starsAmazon Germany average 4.37 stars
Average reviews: 565per listing
Listings tracked: 26

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 1Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Stoov Wärmekissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

19%

Brand 131%
Brand 223%
Brand 38%
Brand 48%
Brand 56%
Brand 65%

Demand

Stoov Wärmekissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 19.0×

Search terms

Top Stoov Wärmekissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

elektrische wärmflasche396K/yr -69.0%1.6% conv.
wärmflasche elektrisch269K/yr -63.7%1.6% conv.
akku wärmflasche33K/yr -59.8%0.9% conv.
elektrische wärmflasche kabellos50K/yr -76.7%1.4% conv.
kabellose elektrische wärmflasche31K/yr -65.0%0.5% conv.
unold wärmi19K/yr -70.2%2.1% conv.
wärmflasche akku20K/yr -62.0%1.0% conv.
aufladbare wärmflasche23K/yr -71.4%1.2% conv.
wärmflasche elektrisch kabellos18K/yr -64.2%0.9% conv.
kokoro wärmflasche7K/yr -48.2%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Stoov Wärmekissen

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “Heizung”

3.4%of orders come back

“Heizkissen defekt”

A buyer, on “Heizung”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Stoov Wärmekissen questions

Answered from the same tracked data.

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