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Sterillium 100ml

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.6★, so Sterillium 100ml is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,966 Drogerie & Körperpflege niches · +7 vs the category median of 49
Market size
€165K/yr137K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
33%top-5 click share · 21 brands · 117 sellers

Flapen Score

Sterillium 100ml against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Sterillium 100ml is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterillium 100ml market on Amazon at a glance

Shoppers on Amazon Germany searched for Sterillium 100ml 137K times last year and spent an estimated €165K. The top 5 brands take 80% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €165K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
10.3%
Market size, estimated
€165Ka year
Top search term
handdesinfektionsmittel to go38K searches a year

02 · Price

A sale here is worth €11.73.

Listings sell for €11.73 on average, from €1.23 to €44.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €11.73 that is €3K to €6K a year per listing.

Average price
€11.73under the $15 to $100 sweet spot
Price range
€1.23–€44.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #81 within Erste Hilfe. It carries 1,258 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
52%
Out of stock, average day
2.0%
Average rank
#81in Erste Hilfe
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,258per listing
Listings tracked
46

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sterillium 100ml products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

117

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

33%

Top 20: 79%

Open market

17%

  • Brand 136%
  • Brand 213%
  • Brand 313%
  • Brand 411%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (15 brands, 17%)

Demand

Sterillium 100ml search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb, May, Jun · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Search terms

Top Sterillium 100ml search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handdesinfektionsmittel to go38K/yr
  • sterillium virugard25K/yr
  • hand desinfektionsmittel to go11K/yr
  • desinfektionsmittel für hände to go7K/yr
  • desinfektionsmittel klein8K/yr
  • händedesinfektion für unterwegs8K/yr
  • handdesinfektionsmittel spray8K/yr
  • sterillium virugard 500ml7K/yr
  • sterillium virugard 1000 ml8K/yr
  • desinfektionsmittel viruzid4K/yr

Reviews and returns

What reviews say buyers love and hate about Sterillium 100ml

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Etwas teuer”
A buyer, on “Preis-Leistungs-Verhältnis”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sterillium 100ml questions

Answered from the same tracked data.