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Spülmittel 5l

Fail

Demand is soft, at -18.1% this quarter, so Spülmittel 5l is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€82K/yr135K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
44%top-5 click share · 20 brands · 74 sellers

Flapen Score

Spülmittel 5l against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Spülmittel 5l is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spülmittel 5l market on Amazon at a glance

Shoppers on Amazon Germany searched for Spülmittel 5l 135K times last year and spent an estimated €82K. The top 5 brands take 77% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
3.7%
Market size, estimated
€82Ka year
Peak month
January1.9× the quietest month
Top search term
fit102K searches a year

02 · Price

A sale here is worth €16.46.

Listings sell for €16.46 on average, from €0.85 to €42.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €16.46 that is €2K to €4K a year per listing.

Average price
€16.46inside the $15 to $100 sweet spot
Price range
€0.85–€42.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #84 within Reinigungsmittel. It carries 950 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
42%
Out of stock, average day
4.2%
Average rank
#84in Reinigungsmittel
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
950per listing
Listings tracked
33

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Spülmittel 5l products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

74

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

20%

  • Brand 163%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Spülmittel 5l search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Spülmittel 5l search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fit102K/yr
  • fit spülmittel19K/yr
  • spülmittel fit4K/yr
  • spülmittel kanister4K/yr
  • spülmittel 5l3K/yr
  • spülmittel 10l3K/yr

Reviews and returns

What reviews say buyers love and hate about Spülmittel 5l

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geruch”
14%of negative reviews mention “Geruch”
0.1%of orders come back
“hat keine Düfte”
A buyer, on “Geruch”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Spülmittel 5l questions

Answered from the same tracked data.