spülmittel
Worth a lookShows low returns (0.1%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Great€1.2M€1.2M/yr · 1.0M searches
Review moat
Good654.13avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay€0.83–€28.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.25avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, spülmittel is a €1.2M/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
spülmittel market data
- Units sold / yr
- 100K–125K
- avg 1,500–2,000/product
- Revenue / yr
- €1.0M–€1.3M
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 55%
- Out of stock
- 1.0%
- Avg brand age
- 57 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
90
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
55%
Top 20: 89%
Open market
7%
- Frosch37%
- Fairy22%
- by Amazon15%
- ECOVER8%
- Pril6%
- Sonett5%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top spülmittel search terms
- spülmittel362K/yr
- fairy spülmittel90K/yr
- fit102K/yr
- geschirrspülmittel88K/yr
- fairy79K/yr
- pril52K/yr
- spüli36K/yr
- pril geschirrspülmittel32K/yr
- frosch spülmittel23K/yr
- geschirrspülmittel flüssig29K/yr
Top spülmittel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Frosch Aloe Vera Spül-Lotion sensitives Handgeschirrspülmittel sehr gute Hautverträglichkeit 500 ml
Frosch€1.594.7★609 rev
byAmazon Spülmittel Zitrone 500 ml
by Amazon€0.854.5★722 rev
Frosch Himbeer Spül-Gel 500 ml Pink
Frosch€1.594.7★395 rev
Fairy Ultra Konzentrat Zitrone Handgeschirrspülmittel 8x900ml mit effektiver Formel für sauberes Geschirr beeindruckende Fettlösekraft
Fairy€14.654.3★383 rev
Frosch Spül-Gel Zitronenminze 500 ml
Frosch€1.624.7★30 rev
Newest
by launch datebyAmazon Spülmittel Zitrone 500 ml
by Amazon€0.85722 rev
Fairy MaxPower Handgeschirrspülmittel Antibakteriell 8x 545ml Einfache Und Mühelose Reinigung Selbst Bei Den Fettigsten Töpfen Und Pfannen
Fairy€17.57109 rev
Fairy Maxi Power Concentrated Dishwasher Set 2 x 450ml
Fairy€11.23232 rev
Pril Original (675 ml) Handgeschirrspülmittel mit höchster Fettlösekraft für sauberes Geschirr auch in kaltem Wasser
Pril€1.9329 rev
PRIL Original Limette (4x 675 ml) Handgeschirrspülmittel mit höchster Fettlösekraft für sauberes Geschirr auch in kaltem Wasser frischer Limettenduft
Pril€11.93256 rev
Trending
90-day click momentumbyAmazon Spülmittel Zitrone 500 ml
by Amazon€0.854.5★
Frosch Spül-Gel Zitronenminze 500 ml
Frosch€1.624.7★
Pril 5 Plus Original Handgeschirrspülmittel (7 x 675 ml) mit selbstaktiver Fettlösekraft
Pril€17.514.9★
Frosch Himbeer Spül-Gel 500 ml Pink
Frosch€1.594.7★
fit Hand-Spülmittel 10 x 750 ml Geschirrspülmittel gegen Fett und Stärke hautverträglich vegan mikroplastikfrei Original
fit€21.834.9★
What buyers say about spülmittel
What buyers praise and complain about, mined from review topics.What buyers love
“Riecht neutral”
“Bestes Abwaschmittel”
“Super Produkt”
“Super Produkt mit einen super Preis”
“Works like it should”
“Spülmittel, Fettlöser, guter Duft, Haut- u. umweltfreundlich, schnelle Lieferung, ok”
“Fit”
“Bestes Abwaschmittel”
“Gute Handhabung”
“deutlich umweltschonender wie die meisten Produkte”
What buyers complain about
“2 der Flaschen waren zur Hälfte ausgelaufen”
“Granatapfelduft ist mal was anderes”
“Kein Fit mehr wie zu DDR Zeiten”
“etwas dünn flüssig”
“Sehr sanft und kratvoll beim spülen”
“teuer”
“Nach dem Einweichen und Abwasch bleibt immer noch ein Fettfilm zurück”
“Super Spülmittel, hatte von den ganzen im Supermarkt immer einen Auschlag”
“Spült gut und Hände bzw Haut wirkt nicht so angegriffen”
“der Inhalt ist zur Hälfte ausgetreten.”
Top return reasons
Common questions
- Is spülmittel profitable to sell on Amazon Germany?
- The niche generates €1.2M/yr across 31 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the spülmittel niche?
- 10 brands and 90 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in spülmittel?
- Top complaints mined from reviews: Auslaufsicher, Geruch, Gesamtgröße. The return rate is 0.1%.
- When does demand for spülmittel peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the spülmittel niche?
- Listings span €0.83–€28.18; the average listing price is €10.25 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.