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Spülmaschinen Pulver

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -12.7% this quarter, so Spülmaschinen Pulver is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€221K/yr146K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
65%top-5 click share · 11 brands · 41 sellers

Flapen Score

Spülmaschinen Pulver against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Spülmaschinen Pulver is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spülmaschinen Pulver market on Amazon at a glance

Shoppers on Amazon Germany searched for Spülmaschinen Pulver 146K times last year and spent an estimated €221K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €221K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
7.3%
Market size, estimated
€221Ka year
Peak month
November1.7× the quietest month
Top search term
spülmaschinen pulver32K searches a year

02 · Price

A sale here is worth €20.77.

Listings sell for €20.77 on average, from €4.83 to €34.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €20.77 that is €2K to €5K a year per listing.

Average price
€20.77inside the $15 to $100 sweet spot
Price range
€4.83–€34.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #86 within Reinigungsmittel. It carries 316 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
39%
Out of stock, average day
13.6%
Average rank
#86in Reinigungsmittel
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
316per listing
Listings tracked
18

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Spülmaschinen Pulver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

41

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Brand 137%
  • Brand 222%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 14%)

Demand

Spülmaschinen Pulver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Spülmaschinen Pulver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spülmaschinen pulver32K/yr
  • geschirrspülpulver35K/yr
  • spülmaschinenpulver22K/yr
  • geschirrspülmittel pulver10K/yr
  • geschirrspüler pulver10K/yr
  • miele geschirrspülmittel pulver5K/yr
  • somat pulver5K/yr
  • geschirrpulver3K/yr
  • dishwasher powder4K/yr
  • geschirrreiniger pulver4K/yr

Reviews and returns

What reviews say buyers love and hate about Spülmaschinen Pulver

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Einfache Reinigung”
16%of negative reviews mention “Einfache Reinigung”
0.1%of orders come back
“Fehlende Enzyme reduzieren die Reinigungsleistung”
A buyer, on “Einfache Reinigung”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spülmaschinen Pulver questions

Answered from the same tracked data.