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51

spülmaschinen pulver

Worth a look

Shows low returns (0.1%), but soft demand (-12.7% this quarter) keeps it on the watch list.

Market size 42Growth 19Conversion 76Competition 33Returns 99Price range 66Avg price 89Brand share 40Review moat 84Quality gap 38

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great€20.77

avg listing price — sweet spot $15–$100

Review moat

Great316.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good€4.83–€34.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€221K

€221K/yr · 146K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, spülmaschinen pulver is a €221K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

spülmaschinen pulver market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€166K–€208K
units × avg price
Conversion rate
7.3%
Avg BSR
#86
Page quality
0%
Prime
39%
Sponsored
67%
Out of stock
13.6%
Avg brand age
62 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

41

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Somat37%
  • Finish22%
  • CLARO10%
  • HAKA6%
  • Aqua Clean6%
  • Die Seifenblase5%
  • Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Top spülmaschinen pulver search terms

  • spülmaschinen pulver32K/yr
  • geschirrspülpulver35K/yr
  • spülmaschinenpulver22K/yr
  • geschirrspülmittel pulver10K/yr
  • geschirrspüler pulver10K/yr
  • miele geschirrspülmittel pulver5K/yr
  • somat pulver5K/yr
  • geschirrpulver3K/yr
  • dishwasher powder4K/yr
  • geschirrreiniger pulver4K/yr
All search terms

Top spülmaschinen pulver products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€22K20%€44K30%€66K40%€88K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about spülmaschinen pulver

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung27%

“Reiniger ist einfach Spitze”

Qualität insgesamt12%

“Super Produkt”

Preis-Leistungs-Verhältnis11%

“Super Deal”

Umweltfreundlichkeit8%

“auch im Eco-Programm, das ich eigentlich immer nutze.”

Geruch4%

“Duft”

Benutzerfreundlichkeit3%

“Super einfache Handhabung”

Rückstand3%

“Es kleben danach keine ekligen Reste im Tab-Fach”

Löslichkeit3%

“Das beste Pulver”

Waschechtheit3%

“Gutes waschergebniss”

beworben Vs Tatsächliches Produkt2%

“Das Produkt tut, was es soll: Es macht sauber”

What buyers complain about

Einfache Reinigung16%

“Fehlende Enzyme reduzieren die Reinigungsleistung”

Preis-Leistungs-Verhältnis12%

“teuer und ohne Dosierhilfe”

Rückstand5%

“Dieses ewige „mal schauen, ob’s heute Rückstände gibt, ob Gläser stumpf werden oder ob irgendwo noch was dranpappt“ nervt einfach.”

Geruch5%

“Geruch ist Miserabel”

Stärke4%

“Plastikbecher wurden stumpf und unansehnlich”

Qualität insgesamt3%

“nicht die Produkt-Qualität”

Auslaufsicher3%

“Der Beutel ist nicht wiederverschließbar”

Benutzerfreundlichkeit3%

“Anwendung umständlich”

beworben Vs Tatsächliches Produkt3%

“Widersprüchlich Produktangaben”

Ethischer Handel/Fairer Handel3%

“nur noch Betrug”

Top return reasons

Preis-Leistungs-Verhältnis20%
Qualität insgesamt14%
Kompatibilität – insgesamt14%
Gesamtgröße11%
Geruch6%
Einfache Reinigung6%
beworben Vs Tatsächliches Produkt6%
Rückstand3%
Funktionalität insgesamt3%
Linsen3%

Common questions

Is spülmaschinen pulver profitable to sell on Amazon Germany?
The niche generates €221K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the spülmaschinen pulver niche?
11 brands and 41 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in spülmaschinen pulver?
Top complaints mined from reviews: Einfache Reinigung, Preis-Leistungs-Verhältnis, Rückstand. The return rate is 0.1%.
When does demand for spülmaschinen pulver peak?
Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the spülmaschinen pulver niche?
Listings span €4.83–€34.67; the average listing price is €20.77 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.