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Spülmaschinen Gel

Fail

The top 5 brands take 99% of clicks, so Spülmaschinen Gel is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€60K/yr39K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
59%top-5 click share · 6 brands · 81 sellers

Flapen Score

Spülmaschinen Gel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Spülmaschinen Gel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spülmaschinen Gel market on Amazon at a glance

Shoppers on Amazon Germany searched for Spülmaschinen Gel 39K times last year and spent an estimated €60K. The top 5 brands take 99% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
7.5%
Market size, estimated
€60Ka year
Peak month
November1.6× the quietest month
Top search term
somat gel11K searches a year

02 · Price

A sale here is worth €20.29.

Listings sell for €20.29 on average, from €4.17 to €62.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €20.29 that is €0 to €2K a year per listing.

Average price
€20.29inside the $15 to $100 sweet spot
Price range
€4.17–€62.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #242 within Reinigungsmittel. It carries 1,481 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
50%
Out of stock, average day
1.6%
Average rank
#242in Reinigungsmittel
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,481per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Spülmaschinen Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

81

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 240%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 61%

Demand

Spülmaschinen Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Spülmaschinen Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • somat gel11K/yr
  • spülmaschinen gel10K/yr
  • geschirrspüler gel4K/yr
  • finish power gel5K/yr
  • somat excellence duo power gel3K/yr
  • somat duo power gel3K/yr
  • somat power gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Spülmaschinen Gel

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Einfache Reinigung”
22%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.2%of orders come back
“Lediglich der Preis fällt mit rund 10 Euro für weniger als einen Liter vergleichsweise hoch aus”
A buyer, on “Preis-Leistungs-Verhältnis”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spülmaschinen Gel questions

Answered from the same tracked data.