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Spülkasten Reiniger

Fail

Demand is soft, at -36.0% this quarter, so Spülkasten Reiniger is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€156K/yr107K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
75%top-5 click share · 12 brands · 32 sellers

Flapen Score

Spülkasten Reiniger against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Spülkasten Reiniger is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spülkasten Reiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Spülkasten Reiniger 107K times last year and spent an estimated €156K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €156K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
8.9%
Market size, estimated
€156Ka year
Peak month
February2.2× the quietest month
Top search term
spülkasten entkalker37K searches a year

02 · Price

A sale here is worth €16.33.

Listings sell for €16.33 on average, from €2.44 to €41.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At €16.33 that is €12K to €16K a year per listing.

Average price
€16.33inside the $15 to $100 sweet spot
Price range
€2.44–€41.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
€12K–€16K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within WC. It carries 774 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#82in WC
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
774per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Spülkasten Reiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

32

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • Brand 130%
  • Brand 216%
  • Brand 315%
  • Brand 413%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Spülkasten Reiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Spülkasten Reiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spülkasten entkalker37K/yr
  • spülkasten reiniger46K/yr
  • spülkastenreiniger5K/yr
  • wc spülkasten entkalker4K/yr
  • entkalker spülkasten3K/yr
  • entkalker toilettenspülkasten3K/yr
  • wc spülkasten reiniger3K/yr
  • entkalker spülkasten wc3K/yr
  • spülkasten entkalken3K/yr

Reviews and returns

What reviews say buyers love and hate about Spülkasten Reiniger

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Einfache Reinigung”
11%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Wirkt nicht”
A buyer, on “Funktionalität insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spülkasten Reiniger questions

Answered from the same tracked data.