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Spülbürste Mit Spülmittelspender

Fail

Demand is soft, at -23.1% this quarter, so Spülbürste Mit Spülmittelspender is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€63K/yr106K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
55%top-5 click share · 16 brands · 102 sellers

Flapen Score

Spülbürste Mit Spülmittelspender against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Spülbürste Mit Spülmittelspender is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spülbürste Mit Spülmittelspender market on Amazon at a glance

Shoppers on Amazon Germany searched for Spülbürste Mit Spülmittelspender 106K times last year and spent an estimated €63K. The top 5 brands take 73% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
6.8%
Market size, estimated
€63Ka year
Peak month
October7.8× the quietest month
Top search term
spülbürste mit spülmittelspender57K searches a year

02 · Price

A sale here is worth €8.74.

Listings sell for €8.74 on average, from €2.56 to €17.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €8.74 that is €2K to €4K a year per listing.

Average price
€8.74under the $15 to $100 sweet spot
Price range
€2.56–€17.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #543 within Reinigungsmittel. It carries 1,627 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
9.7%
Average rank
#543in Reinigungsmittel
Average rating
4.13 starsAmazon Germany average 4.37 stars
Average reviews
1,627per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Spülbürste Mit Spülmittelspender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

102

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

23%

  • Brand 143%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Spülbürste Mit Spülmittelspender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 7.8×

Search terms

Top Spülbürste Mit Spülmittelspender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spülbürste mit spülmittelspender57K/yr
  • spülschwamm mit spülmittelspender12K/yr
  • spülmittelspender mit schwamm7K/yr
  • dishmatic7K/yr
  • schwamm mit spülmittelspender4K/yr
  • spülschwamm mit griff4K/yr
  • befüllbare spülbürste13K/yr
  • spülmittelspender mit schwamm dm3K/yr

Reviews and returns

What reviews say buyers love and hate about Spülbürste Mit Spülmittelspender

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Benutzerfreundlichkeit”
31%of negative reviews mention “Haltbarkeit”
0.7%of orders come back
“Fällt ständig ab”
A buyer, on “Haltbarkeit”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spülbürste Mit Spülmittelspender questions

Answered from the same tracked data.