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Sporttape

Fail

Shoppers spend an estimated $56K a year here, so Sporttape is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€56K/yr62K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
75%top-5 click share · 10 brands · 13 sellers

Flapen Score

Sporttape against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Sporttape is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sporttape market on Amazon at a glance

Shoppers on Amazon Germany searched for Sporttape 62K times last year and spent an estimated €56K. The top 5 brands take 82% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
9.9%
Market size, estimated
€56Ka year
Peak month
August2.0× the quietest month
Top search term
sporttape weiß11K searches a year

02 · Price

A sale here is worth €9.13.

Listings sell for €9.13 on average, from €5.70 to €18.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €9.13 that is €5K to €7K a year per listing.

Average price
€9.13under the $15 to $100 sweet spot
Price range
€5.70–€18.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€5K–€7K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #54 within Medizinische Geräte & Verbrauchsmaterialien. It carries 1,120 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#54in Medizinische Geräte & Verbrauchsmaterialien
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
1,120per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sporttape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

13

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • Brand 142%
  • Brand 219%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (4 brands, 13%)

Demand

Sporttape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Sporttape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sporttape weiß11K/yr
  • tape fussball10K/yr
  • fußball tape10K/yr
  • fussball tape9K/yr
  • handgelenk tape5K/yr
  • sport tape weiß6K/yr
  • hand tape3K/yr
  • tape fußball4K/yr
  • handball tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Sporttape

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Haftung/Klebrigkeit”
48%of negative reviews mention “Haftung/Klebrigkeit”
0.3%of orders come back
“Sehr gering Klebewirkung”
A buyer, on “Haftung/Klebrigkeit”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sporttape questions

Answered from the same tracked data.