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53

spirulina pulver

Worth a look

Shows low returns (0.2%), but soft demand (-30.5% this quarter) keeps it on the watch list.

Market size 45Growth 10Conversion 84Competition 30Returns 99Price range 67Avg price 80Brand share 48Review moat 55Quality gap 65

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.83

avg listing price — sweet spot $15–$100

Price range

Good€5.62–€33.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,281.75

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay€243K

€243K/yr · 155K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, spirulina pulver is a €243K/yr Amazon Germany market (155K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

spirulina pulver market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
€210K–€252K
units × avg price
Conversion rate
9.3%
Avg BSR
#29
Page quality
0%
Prime
88%
Sponsored
75%
Out of stock
21.5%
Avg brand age
60 months
Avg seller age
173 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

14

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • BioNutra24%
  • bioKontor15%
  • ALPHA0114%
  • Flügelschwinger14%
  • Kamelur9%
  • NaturaleBio7%
  • Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.
6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top spirulina pulver search terms

  • spirulina pulver121K/yr
  • spirulina pulver bio19K/yr
  • algenpulver7K/yr
  • spirulina powder4K/yr
  • bio spirulina pulver4K/yr
All search terms

Top spirulina pulver products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€24K20%€49K30%€73K40%€97K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about spirulina pulver

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Qualität”

Geschmack14%

“fast süßlicher Geschmack”

Farbe9%

“Schöne Farbe aber”

Geschmack insgesamt6%

“Fühlt sich sehr gut an und schmeckt klasse”

beworben Vs Tatsächliches Produkt5%

“Wie immer perfekt”

Löslichkeit5%

“lässt sich problemlos in Wasser, Saft oder Smoothies einrühren, ohne stark zu klumpen.”

Preis-Leistungs-Verhältnis4%

“guter Preis”

Gesamtgröße4%

“Passt”

Vegan/Biologisch4%

“Bio Pulver”

Vitamin3%

“Suppliment”

What buyers complain about

Geruch35%

“Schmeckt wie hasenfutter riecht”

Geschmack insgesamt30%

“Schmeckt nicht so gut”

Farbe5%

“verliert die Farbe”

Geschmack5%

“Schnelle Lieferung, Geschmack gewöhnungsbedürftig wie erwartet, löst sich nicht ganz auf ist”

Löslichkeit5%

“löst sich nicht ganz auf”

Vegan/Biologisch5%

“Das Bio blaues Spirulina Pulver ist nicht brauchbar, das nach Exkrementen stinkt, sobald es mit Wasser in Berührung kommt”

Common questions

Is spirulina pulver profitable to sell on Amazon Germany?
The niche generates €243K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the spirulina pulver niche?
13 brands and 14 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in spirulina pulver?
Top complaints mined from reviews: Geruch, Geschmack insgesamt, Farbe. The return rate is 0.2%.
When does demand for spirulina pulver peak?
Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the spirulina pulver niche?
Listings span €5.62–€33.63; the average listing price is €16.83 (sweet spot $15–$100). The average incumbent carries 1,282 reviews — the moat a new listing must climb.