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Spirulina

Fail

Demand is soft, at -42.3% this quarter, so Spirulina is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€413K/yr336K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
69%top-5 click share · 10 brands · 12 sellers

Flapen Score

Spirulina against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Spirulina is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirulina market on Amazon at a glance

Shoppers on Amazon Germany searched for Spirulina 336K times last year and spent an estimated €413K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €413K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
8.0%
Market size, estimated
€413Ka year
Peak month
January1.5× the quietest month
Top search term
spirulina217K searches a year

02 · Price

A sale here is worth €15.40.

Listings sell for €15.40 on average, from €9.96 to €23.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At €15.40 that is €19K to €23K a year per listing.

Average price
€15.40inside the $15 to $100 sweet spot
Price range
€9.96–€23.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
€19K–€23K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #11 within Pflanzliche Ergänzungsmittel. It carries 1,701 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
8.6%
Average rank
#11in Pflanzliche Ergänzungsmittel
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,701per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Spirulina products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

12

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Brand 139%
  • Brand 219%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (4 brands, 9%)

Demand

Spirulina search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Spirulina search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirulina217K/yr
  • spirulina tabletten68K/yr
  • bio spirulina10K/yr
  • spirulina bio7K/yr
  • spirulina kapseln6K/yr
  • spirulina-9K/yr
  • spirulina tabletten bio4K/yr
  • spirulina presslinge3K/yr
  • algen kapseln3K/yr
  • spirolina3K/yr

Reviews and returns

What reviews say buyers love and hate about Spirulina

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Geruch”
0.2%of orders come back
“Die guten Stücke riechen zwar wie Fischfutter,”
A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spirulina questions

Answered from the same tracked data.