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Spirituell

Fail

Demand is soft, at -39.9% this quarter, so Spirituell is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€32K/yr303K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
36%top-5 click share · 38 brands · 121 sellers

Flapen Score

Spirituell against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Spirituell is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirituell market on Amazon at a glance

Shoppers on Amazon Germany searched for Spirituell 303K times last year and spent an estimated €32K. The top 5 brands take 44% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
0.8%
Market size, estimated
€32Ka year
Top search term
spirituelle geschenke183K searches a year

02 · Price

A sale here is worth €13.08.

Listings sell for €13.08 on average, from €3.99 to €29.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €13.08 that is €0 to €1K a year per listing.

Average price
€13.08under the $15 to $100 sweet spot
Price range
€3.99–€29.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #202 within Alternative Medizin. It carries 1,188 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#202in Alternative Medizin
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,188per listing
Listings tracked
43

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Spirituell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

121

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

36%

Top 20: 83%

Open market

51%

  • Brand 115%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Spirituell search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Spirituell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirituelle geschenke183K/yr
  • spirituell60K/yr
  • esoterik geschenke53K/yr
  • spiritual7K/yr

Reviews and returns

What reviews say buyers love and hate about Spirituell

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Geschenk Zweck”
24%of negative reviews mention “Geruch”
0.8%of orders come back
“Schade. Kein Duft”
A buyer, on “Geruch”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Spirituell questions

Answered from the same tracked data.