Is Solarium profitable to sell on Amazon Germany?

Flapen scores Solarium 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €733K a year across 55 tracked products. 0 of the 35 products launched in the last year cleared the first-year sales bar. Search demand grew -53.5% in the last 90 days.

How competitive is the Solarium niche on Amazon Germany?

26 brands and 79 sellers compete in Solarium on Amazon Germany. The top 5 Solarium products take 26% of clicks, and the top 5 brands take 65%.

What do buyers complain about in Solarium?

Solarium buyers on Amazon Germany complain most about Funktionalität insgesamt, Preis-Leistungs-Verhältnis, and Geruch. An estimated 0.5% of orders come back.

When does demand for Solarium peak?

Search demand for Solarium on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Solarium niche?

Solarium sells for €201.79 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.91 to €4541.13. The average product has 728 reviews, the count a new listing must catch up to.

Solarium

Maybe

The products selling today average only 3.7★. But demand is soft, at -53.5% this quarter, so Solarium is a Maybe.

Filters Low Review Barrier Quality Gap High Price Out of Stock

Flapen Score: 57
57 / 100Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49
Market size: €733K/yr286K searches / yr
90-day growth: -53.5%search demand this quarter
Competition: 26%top-5 click share · 26 brands · 79 sellers

Flapen Score

Solarium against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Solarium is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Solarium market on Amazon at a glance

Shoppers on Amazon Germany searched for Solarium 286K times last year and spent an estimated €733K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €733K a year.

Searches, last 12 months: 286K
Growth, 90 days vs prior 90: -53.5%
Conversion, latest week: 1.3%
Market size, estimated: €733Ka year
Peak month: January3.0× the quietest month
Top search term: solarium53K searches a year

02 · Price

A sale here is worth €201.79.

Listings sell for €201.79 on average, from €6.91 to €4541.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €201.79 that is €0 to €20K a year per listing.

Average price: €201.79above the $15 to $100 sweet spot
Price range: €6.91–€4541.13
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€20K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 46.8% of listings are out of stock. The average listing ranks #63 within Wellness. It carries 728 reviews at 3.73 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 80%
Out of stock, average day: 46.8%
Average rank: #63in Wellness
Average rating: 3.73 starsAmazon Germany average 4.37 stars
Average reviews: 728per listing
Listings tracked: 55

04 · Newcomers

0 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 35
Successful launches: 0Amazon's first-year sales bar
Average brand age: 42 months

Products

Top Solarium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

26 flat

Sellers

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

26%

Top 20: 64%

Open market

31%

Brand 135%
Brand 213%
Brand 38%
Brand 46%
Brand 55%
Brand 64%

Demand

Solarium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Solarium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

solarium53K/yr -37.3%0.4% conv.
gesichtsbräuner49K/yr -54.4%2.1% conv.
solarium für zuhause49K/yr -52.1%0.6% conv.
solarium für zuhause ganzkörper13K/yr -42.2%0.5% conv.
sonnenbank für zuhause solarium11K/yr -38.4%0.4% conv.
gesichtsbräuner solarium23K/yr -72.1%1.1% conv.
gesichtsbräuner solarium testsieger10K/yr -58.9%1.5% conv.
solarien & bräunungsgeräte8K/yr -42.0%0.4% conv.
bräunungslampe13K/yr -65.4%0.8% conv.
gesichtssolarium13K/yr -65.3%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Solarium

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geruch”

18%of negative reviews mention “Funktionalität insgesamt”

0.5%of orders come back

“Funktioniert nicht”

A buyer, on “Funktionalität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Solarium questions

Answered from the same tracked data.

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