Skip to content
53

soja protein pulver

Worth a look

Shows low returns (0.1%), but a small market ($41K/yr) keeps it on the watch list.

Market size 10Growth 52Conversion 53Competition 38Returns 100Price range 89Avg price 88Brand share 13Review moat 88Quality gap 84

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Great€13.11–€36.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great239.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€20.38

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+22.6%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad€41K

€41K/yr · 47K searches

According to Flapen's Amazon Germany niche tracking, soja protein pulver is a €41K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

soja protein pulver market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
€41K–€51K
units × avg price
Conversion rate
4.3%
Avg BSR
#17
Page quality
0%
Prime
85%
Sponsored
80%
Out of stock
0.0%
Avg brand age
69 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • Bulk32%
  • Bonemis22%
  • GymBeam17%
  • THE PROTEIN WORKS14%
  • Erdschwalbe8%
  • HSN3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 49 weeks — +22.6% search growth over the last 90 days.
1K750Black Friday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Top soja protein pulver search terms

  • soja protein pulver12K/yr
  • soja protein9K/yr
  • sojaproteinisolat8K/yr
  • sojaprotein7K/yr
  • soja protein isolat4K/yr
  • soy protein isolate3K/yr
  • soy protein4K/yr
All search terms

Top soja protein pulver products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€4K20%€8K30%€12K40%€17K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about soja protein pulver

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt20%

“Schmeckt und macht satt”

Ernährungs Gehalt18%

“Bestes Proteinpulver jemals”

Geschmack11%

“Geschmack”

Qualität insgesamt7%

“Super Produkt”

Preis-Leistungs-Verhältnis7%

“Preis Leistung ok”

Löslichkeit5%

“gute Löslichkeit”

Vegan/Biologisch5%

“Leckerstes veganes Protein + beste Preis-Leistung”

Süße2%

“Süßes Geschmack”

Gewicht leicht2%

“Gewicht war okay”

Textur/Konsistenz – insgesamt1%

“Bulk ist von der Konsistenz optimal”

What buyers complain about

Geschmack20%

“Geschmack eher so mittel”

Geschmack insgesamt17%

“Schmeckt sandig”

Süße7%

“Dafür nicht so süß”

Löslichkeit6%

“löst sich sehr schlecht auf”

Künstliche Süßstoffe3%

“So hat man wenigstens diese Zuckerersatzprodukte nicht drin”

Textur/Konsistenz – insgesamt2%

“Ich finde die Konsistenz ist ziemlich mehlig”

Ernährungs Gehalt2%

“Der ekelhafteste Protein was ich jemals getrunken habe”

Kontamination2%

“Larven”

Nebenwirkungen2%

“Also mir ist spei übel geworden und hab Kopfschmerzen bekommen”

Verdünnt/wässrig2%

“Löst sich in Flüssigkeit nicht komplett auf”

Top return reasons

Auslaufsicher17%
Textur/Konsistenz – insgesamt17%
Geschmack insgesamt13%
beworben Vs Tatsächliches Produkt8%
Geschmack8%
Vegan/Biologisch8%
Gelenkschmerzen8%
Qualität insgesamt8%
Reguliert die Verdauung8%
Salzgehalt4%

Common questions

Is soja protein pulver profitable to sell on Amazon Germany?
The niche generates €41K/yr across 20 tracked products. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the soja protein pulver niche?
7 brands and 9 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in soja protein pulver?
Top complaints mined from reviews: Geschmack, Geschmack insgesamt, Süße. The return rate is 0.1%.
What does it cost to enter the soja protein pulver niche?
Listings span €13.11–€36.94; the average listing price is €20.38 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.