Is soja profitable to sell on Amazon Germany?

The niche generates €230K/yr across 16 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (48/100).

How competitive is the soja niche?

6 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in soja?

Top complaints mined from reviews: Geschmack insgesamt, Ernährungs Gehalt, Textur/Konsistenz – insgesamt. The return rate is 0.0%.

When does demand for soja peak?

Demand peaks in Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the soja niche?

Listings span €1.82–€52.63; the average listing price is €19.09 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.

soja

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great258.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€19.09

avg listing price — sweet spot $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Price range

Good€1.82–€52.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€230K

€230K/yr · 139K searches

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, soja is a €230K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

soja market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €239K–€286K; units × avg price
Conversion rate: 8.7%
Avg BSR: #68
Page quality: 0%
Prime: 69%
Sponsored: 38%
Out of stock: 2.7%
Avg brand age: 62 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Alnatura39%
Vantastic Foods36%
KoRo9%
SID8%
Planeo6%
RheinNatur3%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -11.5% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.1×

Open Trend

Top soja search terms

soja schnetzel31K/yr +8.5%6.4% conv.
sojaflocken23K/yr -34.5%11.8% conv.
soja20K/yr -16.2%2.1% conv.
vantastic foods14K/yr -2.6%2.8% conv.
sojaschnetzel11K/yr -0.5%7.5% conv.
soja geschnetzeltes9K/yr -1.0%6.9% conv.
soya chunks7K/yr +3.7%2.8% conv.
tvp4K/yr +7.1%2.1% conv.
vantastic5K/yr +5.7%2.5% conv.
soja flocken4K/yr -17.2%10.4% conv.

All search terms

Top soja products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alnatura Bio Sojaflocken 500 g

Alnatura€2.504.5★188 rev

Vantastic Foods Soja Schnetzel Fleischersatz Sojafleisch 1kg

Vantastic Foods€12.344.5★725 rev

VANTASTIC FOODS SOJA SCHNETZEL SOJAFLEISCH FLEISCHERSATZ VORRATSKARTON 6KG Soja Fleischalternative Vegan Vegetarisch

Vantastic Foods€39.994.7★242 rev

Alnatura Soja Schnetzel 150 g

Alnatura€1.824.6★87 rev

Vantastic foods SOJA WÜRFEL Familienpackung 1 5kg | Fleischersatz VEGAN | Vegane Fleischalternative | Großpackung | 100 % PFLANZLICH

SID€14.614.7★358 rev

Newest

by launch date

RheinNatur Soja Protein Crispies 88% Eiweiß 500g - vegane Eiweißquelle ohne Zuckerzusatz - knuspriges Topping für Müsli Joghurt & Salate für herzhafte Gerichte & selbstgemachte Riegel

RheinNatur€15.3998 rev

1y ago

KoRo - Bio Sojaflocken 2 kg - Nussig und knusprig - Hoher Protein- und Ballaststoffgehalt - Lecker in Porridge Müsli Bratlingen Aufläufen und Brot

KoRo€15.1632 rev

1y ago

Planeo Soja Schnetzel 1kg pflanzlicher Fleischersatz Soja aus Österreich 100% vegan & proteinreich ohne Gentechnik ergibt ca. 4kg fertige Portionen

Planeo€12.6155 rev

2y ago

Planeo Soja Granulat 2kg - Soja aus Österreich - Veganer Fleischersatz Gentechnikfrei Sojafleisch Alternative zu herkömmlichen Fleisch oder Hack - perfekt für Bolognese oder Chili sin Carne

Planeo€16.12195 rev

2y ago

KoRo - Bio Soja Streifen 800 g - 100 % Soja - Bio-Qualität - Vegane Fleischalternative - Vielseitig verwendbar für Gyros Currys Wraps

KoRo€13.6137 rev

3y ago

What buyers say about soja

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt29%

“Schmeckt”

Qualität insgesamt17%

“Super Qualität”

Ernährungs Gehalt11%

“Tolle Proteinquelle”

Preis-Leistungs-Verhältnis10%

“Günstig”

Textur/Konsistenz – insgesamt7%

“Super Konsistenz”

Geschmack7%

“Geschmack natürlich fast neutral”

Benutzerfreundlichkeit3%

“Einfach einweichen, ausdrücken, anbraten, fertig”

Vegan/Biologisch3%

“Es ist vielseitig einsetzbar, proteinreich und bietet eine günstige Möglichkeit, den eigenen Proteinbedarf vegan und vegetarisch zu decken”

Kochanleitung3%

“Zubereitung leicht”

Haltbarkeit2%

“Haltbarkeit und Preis völlig in Ordnung”

What buyers complain about

Geschmack insgesamt18%

“War nicht lecker”

Ernährungs Gehalt11%

“Nicht Glutenfrei”

Textur/Konsistenz – insgesamt11%

“Bisschen schwammartige Konsistenz”

Gesamtgröße7%

“Kleiner als gedakt”

Kochanleitung4%

“Die Würzung erfordert anfangs etwas Übung, da man sich an die Zubereitung von Sojagranulat erst gewöhnen muss”

Gewicht schwer4%

“5kg waren dann doch etwas mehr als gedacht”

Geschmack4%

“Qualität und Geschmack sind soweit einwadfrei - nur halt eben nicht meins”

beworben Vs Tatsächliches Produkt4%

“Die Fotos dazu sind irreführend- sind einfach zu dick”

Dicke4%

“Zu dick für Flocken”

Geruch4%

“Ansonsten fast geruchslose”

Top return reasons

Geschmack insgesamt33%

Textur/Konsistenz – insgesamt25%

Auslaufsicher17%

Feucht/Trocken17%

Abgestanden/verfault/verwöhnt8%

Common questions

Is soja profitable to sell on Amazon Germany?: The niche generates €230K/yr across 16 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (48/100).
How competitive is the soja niche?: 6 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in soja?: Top complaints mined from reviews: Geschmack insgesamt, Ernährungs Gehalt, Textur/Konsistenz – insgesamt. The return rate is 0.0%.
When does demand for soja peak?: Demand peaks in Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the soja niche?: Listings span €1.82–€52.63; the average listing price is €19.09 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.