- Flapen Score
- 48 / 100Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 4948
- Market size
- €230K/yr139K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 13 sellers
Flapen Score
Soja against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Soja is stronger. Inside it, weaker.
Market
The Soja market on Amazon at a glance
Shoppers on Amazon Germany searched for Soja 139K times last year and spent an estimated €230K. The top 5 brands take 97% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €230K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 8.7%
- Market size, estimated
- €230Ka year
- Peak month
- October2.1× the quietest month
- Top search term
- soja schnetzel31K searches a year
02 · Price
A sale here is worth €19.09.
Listings sell for €19.09 on average, from €1.82 to €52.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €19.09 that is €10K to €14K a year per listing.
- Average price
- €19.09inside the $15 to $100 sweet spot
- Price range
- €1.82–€52.63
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €10K–€14K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #68 within Nahrungsergänzung. It carries 258 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 69%
- Out of stock, average day
- 2.7%
- Average rank
- #68in Nahrungsergänzung
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 258per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Soja products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alnatura Bio Sojaflocken 500 g
- Price
- €2.50
- Rating
- 4.5/5
- Reviews
- 188
- Age
- 7y ago

Vantastic Foods Soja Schnetzel Fleischersatz Sojafleisch 1kg
- Price
- €12.34
- Rating
- 4.5/5
- Reviews
- 725
- Age
- 12y ago

VANTASTIC FOODS SOJA SCHNETZEL SOJAFLEISCH FLEISCHERSATZ VORRATSKARTON 6KG Soja Fleischalternative Vegan Vegetarisch
- Price
- €39.99
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 6y ago

Alnatura Soja Schnetzel 150 g
- Price
- €1.82
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 9y ago

Vantastic foods SOJA WÜRFEL Familienpackung 1 5kg | Fleischersatz VEGAN | Vegane Fleischalternative | Großpackung | 100 % PFLANZLICH
- Price
- €14.61
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 5y ago
Trending
estimated 90-day click momentum
KoRo - Bio Sojaflocken 2 kg - Nussig und knusprig - Hoher Protein- und Ballaststoffgehalt - Lecker in Porridge Müsli Bratlingen Aufläufen und Brot
- Price
- €15.16
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 1y ago

KoRo - Bio Soja Geschnetzeltes fein 1 kg - Fleischersatz in der Vorteilspackung - Vielseitig einsetzbar - Hochwertige Bio-Qualität
- Price
- €13.73
- Rating
- 4.6/5
- Reviews
- 800
- Age
- 4y ago

Soja Granulat 9 KG vegan / vegetarisch / glutenfrei Trockensoja Vantastic Foods
- Price
- €52.63
- Rating
- 4.8/5
- Reviews
- 205
- Age
- 11y ago

KoRo - Bio Soja Streifen 800 g - 100 % Soja - Bio-Qualität - Vegane Fleischalternative - Vielseitig verwendbar für Gyros Currys Wraps
- Price
- €13.61
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 3y ago

Alnatura Bio Soja Schnetzel Fein 150g
- Price
- €1.86
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 8y ago
Newest
by launch date
RheinNatur Soja Protein Crispies 88% Eiweiß 500g - vegane Eiweißquelle ohne Zuckerzusatz - knuspriges Topping für Müsli Joghurt & Salate für herzhafte Gerichte & selbstgemachte Riegel
- Price
- €15.39
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 1y ago

KoRo - Bio Sojaflocken 2 kg - Nussig und knusprig - Hoher Protein- und Ballaststoffgehalt - Lecker in Porridge Müsli Bratlingen Aufläufen und Brot
- Price
- €15.16
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 1y ago

Planeo Soja Schnetzel 1kg pflanzlicher Fleischersatz Soja aus Österreich 100% vegan & proteinreich ohne Gentechnik ergibt ca. 4kg fertige Portionen
- Price
- €12.61
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 2y ago

Planeo Soja Granulat 2kg - Soja aus Österreich - Veganer Fleischersatz Gentechnikfrei Sojafleisch Alternative zu herkömmlichen Fleisch oder Hack - perfekt für Bolognese oder Chili sin Carne
- Price
- €16.12
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 2y ago

KoRo - Bio Soja Streifen 800 g - 100 % Soja - Bio-Qualität - Vegane Fleischalternative - Vielseitig verwendbar für Gyros Currys Wraps
- Price
- €13.61
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
13
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Alnatura39%
- Vantastic Foods36%
- KoRo9%
- SID8%
- Planeo6%
- RheinNatur3%
Demand
Soja search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.1×
Search terms
Top Soja search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soja schnetzel31K/yr
- sojaflocken23K/yr
- soja20K/yr
- vantastic foods14K/yr
- sojaschnetzel11K/yr
- soja geschnetzeltes9K/yr
- soya chunks7K/yr
- tvp4K/yr
- vantastic5K/yr
- soja flocken4K/yr
Reviews and returns
What reviews say buyers love and hate about Soja
We read the reviews and the return reasons for every product selling here.
“War nicht lecker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soja questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









