Softlan Weichspüler
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 92% of clicks, so Softlan Weichspüler is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 4950
- Market size
- €98K/yr177K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 25%top-5 click share · 15 brands · 103 sellers
Flapen Score
Softlan Weichspüler against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Softlan Weichspüler is stronger. Inside it, weaker.
Market
The Softlan Weichspüler market on Amazon at a glance
Shoppers on Amazon Germany searched for Softlan Weichspüler 177K times last year and spent an estimated €98K. The top 5 brands take 92% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- €98Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- kuschelweich weichspüler59K searches a year
02 · Price
A sale here is worth €15.88.
Listings sell for €15.88 on average, from €1.81 to €49.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €15.88 that is €2K to €4K a year per listing.
- Average price
- €15.88inside the $15 to $100 sweet spot
- Price range
- €1.81–€49.56
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #175 within Wäschepflege. It carries 745 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 35%
- Out of stock, average day
- 4.0%
- Average rank
- #175in Wäschepflege
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 745per listing
- Listings tracked
- 66
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Softlan Weichspüler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kuschelweich Weichspüler - 6 x 2 l für je 76 Wäschen kuschlig-weich hautverträglich mikroplastikfrei - Sanft und Mild
- Price
- €24.86
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 4y ago

6er Vorratspack Kuschelweich Weichspüler 1000ml Sommerwind (6 * 1000ml)
- Price
- €14.49
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 11y ago

Kuschelweich Weichspüler - 12 x 1 l für je 38 Wäschen kuschlig-weich - hautverträglich mikroplastikfrei - Pink Kiss
- Price
- €25.41
- Rating
- 4.8/5
- Reviews
- 515
- Age
- 4y ago

Lenor Luftfrisch Weichspüler Alpensee 50 Waschladungen 700ml Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €3.58
- Rating
- 4.8/5
- Reviews
- 399
- Age
- 12mo ago

6er Vorratspack Kuschelweich Weichspüler 1000ml Frischetraum (6 * 1000ml)
- Price
- €14.73
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 11y ago
Trending
estimated 90-day click momentum
Lenor Luftfrisch Weichspüler Wildblumenfeld 50 Waschladungen Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €3.48
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 12mo ago

Kuschelweich Weichspüler - 12 x 1 l für je 38 Wäschen kuschlig-weich - hautverträglich mikroplastikfrei - Frischetraum
- Price
- €25.13
- Rating
- 4.8/5
- Reviews
- 515
- Age
- 4y ago

Kuschelweich Premium Weichspüler Eleganz - rosé
- Price
- €7.18
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 5y ago

Kuschelweich Weichspüler 6x 1 Liter Wilde Vanille (ehemals Sommerliebe) Weichspueler 6000ml für 168 Anwendungen
- Price
- €22.44
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 14y ago

Kuschelweich Sommerwind Weichspüler Flüssigkeit Frisch ergibt 33 Waschladungen 1L
- Price
- €3.08
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 5y ago
Newest
by launch date
Lenor Luftfrisch Weichspüler Alpensee 50 Waschladungen 700ml Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €3.58
- Rating
- 4.8/5
- Reviews
- 399
- Age
- 12mo ago

Lenor Luftfrisch Weichspüler Wildblumenfeld 50 Waschladungen Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €3.48
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 12mo ago

Lenor Luftfrisch Weichspüler Landwiese 50 Waschladungen 700ml Für Wäsche Wie An Der Frischen Luft Getrocknet
- Price
- €3.62
- Rating
- 4.8/5
- Reviews
- 404
- Age
- 12mo ago

6tlg. Set kompatibel mit 5x1L Kuschelweich Weichspüler Emotions Geborgenheit | Sinnlichkeit | Wohlbefinden | Frische | Harmonie 190WL + STUDIO.MUNET Cotton Bag
- Price
- €24.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Softlan Weichspüler Windfrisch 4 x 1L für unwiderstehlich weiche Wäsche + Halley Notizblock
- Price
- €15.74
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
15 rising
Sellers
103
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
25%
Top 20: 62%
Open market
6%
- Kuschelweich53%
- Softlan20%
- Lenor13%
- Halley Bedding4%
- by Amazon2%
- S T U D I O . M U N E T2%
- Open — no brand owns it (9 brands, 6%)
Demand
Softlan Weichspüler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Softlan Weichspüler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kuschelweich weichspüler59K/yr
- weichspüler kuschelweich29K/yr
- softlan weichspüler29K/yr
- kuschelweich24K/yr
- softlan12K/yr
- weichspüler softlan12K/yr
- kuschelweich waschmittel12K/yr
Reviews and returns
What reviews say buyers love and hate about Softlan Weichspüler
We read the reviews and the return reasons for every product selling here.
“Nicht so dufte”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Softlan Weichspüler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









