skyr
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Great182.77avg incumbent reviews — the moat a new listing must climb
Price range
Great€0.59–€60.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good€13.14avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€154K€154K/yr · 92K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, skyr is a €154K/yr Amazon Germany market (92K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
skyr market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- €197K–€263K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 37%
- Out of stock
- 1.4%
- Avg brand age
- 60 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
15
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
19%
- Arla44%
- Pufai10%
- Andechser Natur9%
- All Stars8%
- Wingcases6%
- MORE NUTRITION4%
Demand
Weekly Amazon search volume, last 17 weeks — -28.2% search growth over the last 90 days.Top skyr products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arla Skyr Natur 450g
Arla€1.984.6★155 rev
Andechser Natur Bio Skyr Natur 0 2% 400 g
Andechser Natur€2.094.5★15 rev
Arla SKYR Der Cremige Natur 400 g
Arla€1.974.8★42 rev
![Arla Skyr natur Joghurt 450 gramm x 6 Stück [Frischegarantie]](https://m.media-amazon.com/images/I/51tjlDB5GCL.jpg)
Arla Skyr natur Joghurt 450 gramm x 6 Stück [Frischegarantie]
Pufai€37.691.0★1 rev
Wingcases Mehrweg Silikon große JoghurtDeckel 500g(2er-Set Dunkelblau) Reversibel zu Untersetzern Organizer Küche Behalterdeckel passt für Joghurt Joghurtbecher Untersetzer für Gläser
Wingcases€4.984.6★2,138 rev
Newest
by launch date
LiveFresh Skyr Drink Probierpaket 30g Protein + Kollagen Kalorienarm Ohne Zuckerzusatz Protein Shake Alternative 24x250ml
LiveFresh€60.728 rev
LiveFresh Skyr Drink Maracuja 30g Protein + Kollagen Kalorienarm Ohne Zuckerzusatz Protein Shake Alternative 6x250ml
LiveFresh€25.3612 rev
ALL STARS SKYR Whey Protein Pulver 300g Berries and Yoghurt - Leckerer Shake mit isländischem Skyr High Protein Pulver 31g Eiweiß pro Drink
All Stars€19.6011 rev
Arla Skyr Pfirsich Maracuja (0.45 kg)
Arla€1.934 rev
MORE Chunky Flavour Milchreis Zimt 150 g vegan
MORE NUTRITION€11.67327 rev
Trending
90-day click momentumLiveFresh Skyr Drink Probierpaket 30g Protein + Kollagen Kalorienarm Ohne Zuckerzusatz Protein Shake Alternative 24x250ml
LiveFresh€60.724.2★
Wingcases Mehrweg Silikon große JoghurtDeckel 500g(2er-Set Dunkelblau) Reversibel zu Untersetzern Organizer Küche Behalterdeckel passt für Joghurt Joghurtbecher Untersetzer für Gläser
Wingcases€4.984.6★
Arla Skyr Pfirsich Maracuja (0.45 kg)
Arla€1.935.0★
Arla Skyr natur Joghurt 450 gramm x 6 Stück [Frischegarantie]
Pufai€37.691.0★
Miil Skyr Natur (0.15 kg)
Miil€0.594.7★
What buyers say about skyr
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Chunky Flavor”
“Super altanative zum süßen”
“Produkt super”
“Besten Protein Nudeln”
“passt einfach”
“Super Zuckerersatz”
“sind einfach zuzubereiten”
“Leicht zu reinigen”
“finde das Preis-/Leistungsverhältnis angemessen, da Silikon bekanntlich ewig hält, wenn man es pfleglich behandelt.”
What buyers complain about
“Unnötig kein Geschmack”
“Leider unglaublich süß”
“Könnte etwas billiger sein”
“More Chunky flavour”
“Man muss als Kunde wissen das andere Teigwaren so ca.14g Protein haben”
“Ich würde es nicht noch einmal kaufen, da mich der extreme Süßstoff Geschmack stört”
“Für mich ist die offizielle Dosierungsempfehlung zu heftig”
“Für mich ist das extrem süß und sehr künstlich”
“Pulver ausgelaufen”
“Achtung mit der Farbe”
Top return reasons
Common questions
- Is skyr profitable to sell on Amazon Germany?
- The niche generates €154K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the skyr niche?
- 14 brands and 15 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in skyr?
- Top complaints mined from reviews: Geschmack insgesamt, Süße, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- What does it cost to enter the skyr niche?
- Listings span €0.59–€60.72; the average listing price is €13.14 (sweet spot $15–$100). The average incumbent carries 183 reviews — the moat a new listing must climb.