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Skyr

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -28.2% this quarter, so Skyr is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,966 Drogerie & Körperpflege niches · +8 vs the category median of 49
Market size
€154K/yr92K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
44%top-5 click share · 14 brands · 15 sellers

Flapen Score

Skyr against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Skyr is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skyr market on Amazon at a glance

Shoppers on Amazon Germany searched for Skyr 92K times last year and spent an estimated €154K. The top 5 brands take 77% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €154K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
12.8%
Market size, estimated
€154Ka year
Top search term
skyr79K searches a year

02 · Price

A sale here is worth €13.14.

Listings sell for €13.14 on average, from €0.59 to €60.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €13.14 that is €7K to €10K a year per listing.

Average price
€13.14under the $15 to $100 sweet spot
Price range
€0.59–€60.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€7K–€10K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #21 within Nahrungsergänzung. It carries 183 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
67%
Out of stock, average day
1.4%
Average rank
#21in Nahrungsergänzung
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
183per listing
Listings tracked
30

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Skyr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

19%

  • Brand 144%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Skyr search demand

Weekly searches over the year. Pick a range.

5K4KMar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Skyr

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Geschmack insgesamt”
13%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unnötig kein Geschmack”
A buyer, on “Geschmack insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Skyr questions

Answered from the same tracked data.