Is skills profitable to sell on Amazon Germany?

The niche generates €308K/yr across 37 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (60/100).

How competitive is the skills niche?

29 brands and 49 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in skills?

Top complaints mined from reviews: Haltbarkeit, Sauer, Qualität insgesamt. The return rate is 1.2%.

When does demand for skills peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the skills niche?

Listings span €1.00–€33.45; the average listing price is €10.67 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.

skills

Worth a look

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great360.43

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good€1.00–€33.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€308K

€308K/yr · 1.1M searches

Avg price

Okay€10.67

avg listing price — sweet spot $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, skills is a €308K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

skills market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €320K–€427K; units × avg price
Conversion rate: 2.7%
Avg BSR: #155
Page quality: 0%
Prime: 92%
Sponsored: 81%
Out of stock: 5.2%
Avg brand age: 30 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

44%

Top 20: 83%

Open market

48%

DEVESA Dr.Reingraber GmbH & Co.16%
The Skillbox12%
Zingbee6%
MIAOHAUSDE6%
AHEJIOO6%
WELHAEPI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top skills search terms

skills436K/yr -8.1%1.6% conv.
skills set91K/yr +21.9%2.5% conv.
skills borderline120K/yr -34.6%1.7% conv.
skills panikattacken83K/yr -19.8%1.5% conv.
skill54K/yr -1.2%1.1% conv.
ammoniak riechstäbchen54K/yr -8.2%5.5% conv.
panikattacken hilfsmittel58K/yr -17.3%0.9% conv.
ammola riechstäbchen21K/yr +4.7%10.1% conv.
skills box24K/yr -13.2%1.6% conv.
skills set stress erwachsene21K/yr -46.3%1.4% conv.

All search terms

Top skills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMMOLA Riechstäbchen Riechampullen 10X0.4 ml

DEVESA Dr.Reingraber GmbH & Co.€9.934.7★1,259 rev

The Skillbox - Skill Hilfe Set für Erwachsene und Jugendliche bei Stress Panikattacken Belastungszustände - Skillset mit: Akupressurringen Anti-Stress-Bällen Therapieknete & AmmoLa Riechampullen

The Skillbox€21.084.5★133 rev

Zingbee 8 Stück Magnetische Fidget Toys Silikon Magnetkugeln Anti-Stress Bälle Sensorik Spielzeug für Erwachsene und Kinder Sensorische Magnetische Kugeln Set Stressabbau und EntspannungRosa

Zingbee€8.834.7★447 rev

4 Stück Igelball Massage + 8 Stk Akupressur Ring Finger Skills Borderline Set Magnetic Acupressure Balls Magnetische Spiked Massage Ball Igelbälle Massageringe für Stress Relief

WELHAEPI€6.004.1★224 rev

20 Stück Skills Set - 2 Verstellbare Anti Stress Ring 2 Akupressur Ring 4 Massage Armbände 2 Acupressure Balls mit 6 sensorisches ring Anxiety Ring Geeignet für Massage und Stressabbau

AHEJIOO€9.133.8★22 rev

Newest

by launch date

Selbstregulations- & Anti-Stress Toolbox für Erwachsene | Sensorische Tools bei Stress & innerer Unruhe | Fokus & Stabilisierung im Alltag | Geschenkbox

Skill2Chill€31.166 rev

4mo ago

22 Stück Skills Set mit Stressball Akupressur Ring Stressabbau Erwachsene

Ourdort€11.021 rev

5mo ago

18 Stück Skills Set Skills Borderline Set 2 Skill Ball 4 Akkupressur Clip 4 Akupressur Ring 2 Verstellbare Anti Stress Ring 4 Akupressur Armband 2 igel Massagestab Für Massage Stressabbau

MIAOHAUSDE€8.762 rev

6mo ago

14 Stück Skills Set Skills Borderline Massageball 2 igel Massagestab 8 Akupressur Ring 2 Massage Armbände 2 Akkupressurbälle Geeignet für Massage und Stressabbau

MIAOHAUSDE€7.550 rev

7mo ago

14 Stück Skills Set Skills Borderline 2 Akkupressurbälle 2 Akupressur Armband 2 Massageringe für Finger 8 Akupressur Ring Für Massage Stressabbau Zur Stressbewältigung oder Massage

MIAOHAUSDE€6.880 rev

7mo ago

What buyers say about skills

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt14%

“Insgesamt ein solides Produkt mit guter Verarbeitung und angenehmer Handhabung”

beworben Vs Tatsächliches Produkt6%

“genau wie beschrieben/auf den Fotos”

Benutzerfreundlichkeit6%

“super in der Handhabung,”

Geschmack insgesamt6%

“Schmeckt”

Preis-Leistungs-Verhältnis5%

“Super Preisleistung”

Komfort insgesamt5%

“Beruhigend”

Geruch5%

“Angenehmer Duft”

Farbe4%

“Die schönen Farben sorgen zusätzlich für einen positiven ersten Eindruck”

Sauer4%

“Jamjam lecker und sauer 😝👍🏻 Schmeckt”

Gesamtgröße3%

“Passt”

What buyers complain about

Haltbarkeit27%

“Schnell defekt”

Sauer11%

“Der Center Shock Sour Mix ist am Anfang zwar sehr sauer,”

Qualität insgesamt10%

“- schlechte Qualität/Verarbeitung - schnell kaputt bei normaler Nutzung”

Gesamtgröße8%

“Kleiner als gedacht”

Geruch5%

“Riecht nicht so gut”

Preis-Leistungs-Verhältnis3%

“ist zu teuer”

Würzigkeit3%

“ser scharf”

Materialqualität3%

“nicht aus dem Besten Material”

Benutzerfreundlichkeit3%

“Schwierige Anwendung”

Funktionalität insgesamt2%

“Funktioniert nicht so gut”

Top return reasons

Gesamtgröße37%

Haltbarkeit14%

Qualität insgesamt9%

Geruch5%

Defekt Material/Teile5%

Funktionalität insgesamt4%

Materialqualität3%

Magnetische Stärke/Adsorption3%

Breite2%

beworben Vs Tatsächliches Produkt2%

Common questions

Is skills profitable to sell on Amazon Germany?: The niche generates €308K/yr across 37 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (60/100).
How competitive is the skills niche?: 29 brands and 49 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in skills?: Top complaints mined from reviews: Haltbarkeit, Sauer, Qualität insgesamt. The return rate is 1.2%.
When does demand for skills peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the skills niche?: Listings span €1.00–€33.45; the average listing price is €10.67 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.

skills

skills market data

Competition & brand share

Demand & seasonality

Top skills search terms

Top skills products on Amazon

Top sellers

Newest

Trending

What buyers say about skills

What buyers love

What buyers complain about

Top return reasons

Common questions

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