Is Skills profitable to sell on Amazon Germany?

Flapen scores Skills 60 out of 100 on Amazon Germany, a Maybe. Shoppers spend €308K a year across 37 tracked products. 4 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew -10.7% in the last 90 days.

How competitive is the Skills niche on Amazon Germany?

29 brands and 49 sellers compete in Skills on Amazon Germany. The top 5 Skills products take 44% of clicks, and the top 5 brands take 47%.

What do buyers complain about in Skills?

Skills buyers on Amazon Germany complain most about Haltbarkeit, Sauer, and Qualität insgesamt. An estimated 1.2% of orders come back.

When does demand for Skills peak?

Search demand for Skills on Amazon Germany is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Skills niche?

Skills sells for €10.67 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.00 to €33.45. The average product has 360 reviews, the count a new listing must catch up to.

Skills

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -10.7% this quarter, so Skills is a Maybe.

Filters No Dominant Brand

Flapen Score: 60
60 / 100Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size: €308K/yr1.1M searches / yr
90-day growth: -10.7%search demand this quarter
Competition: 44%top-5 click share · 29 brands · 49 sellers

Flapen Score

Skills against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Skills is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Skills market on Amazon at a glance

Shoppers on Amazon Germany searched for Skills 1.1M times last year and spent an estimated €308K. The top 5 brands take 47% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €308K a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: -10.7%
Conversion, latest week: 2.7%
Market size, estimated: €308Ka year
Peak month: February1.2× the quietest month
Top search term: skills436K searches a year

02 · Price

A sale here is worth €10.67.

Listings sell for €10.67 on average, from €1.00 to €33.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €10.67 that is €8K to €11K a year per listing.

Average price: €10.67under the $15 to $100 sweet spot
Price range: €1.00–€33.45
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 750–1,000
Revenue per listing a year: €8K–€11K
Returns: 1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #155 within Alternative Medizin. It carries 360 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 92%
Out of stock, average day: 5.2%
Average rank: #155in Alternative Medizin
Average rating: 4.15 starsAmazon Germany average 4.37 stars
Average reviews: 360per listing
Listings tracked: 37

04 · Newcomers

4 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 17
Successful launches: 4Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Skills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

44%

Top 20: 83%

Open market

48%

Brand 116%
Brand 212%
Brand 36%
Brand 46%
Brand 56%
Brand 65%

Demand

Skills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Skills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

skills436K/yr -8.1%1.6% conv.
skills set91K/yr +21.9%2.5% conv.
skills borderline120K/yr -34.6%1.7% conv.
skills panikattacken83K/yr -19.8%1.5% conv.
skill54K/yr -1.2%1.1% conv.
ammoniak riechstäbchen54K/yr -8.2%5.5% conv.
panikattacken hilfsmittel58K/yr -17.3%0.9% conv.
ammola riechstäbchen21K/yr +4.7%10.1% conv.
skills box24K/yr -13.2%1.6% conv.
skills set stress erwachsene21K/yr -46.3%1.4% conv.

Reviews and returns

What reviews say buyers love and hate about Skills

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”

27%of negative reviews mention “Haltbarkeit”

1.2%of orders come back

“Schnell defekt”

A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Skills questions

Answered from the same tracked data.

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