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54

shiseido ultimune power infusing concentrate

Worth a look

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 56Growth 22Conversion 45Competition 76Returns 99Price range 88Avg price 91Brand share 0Review moat 84Quality gap 35

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great€54.78

avg listing price — sweet spot $15–$100

Price range

Great€22.59–€107.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great326.76

avg incumbent reviews — the moat a new listing must climb

Competition

Great39%

top-5 click share — an open shelf

Market size

Good€422K

€422K/yr · 215K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, shiseido ultimune power infusing concentrate is a €422K/yr Amazon Germany market (215K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

shiseido ultimune power infusing concentrate market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€329K–€438K
units × avg price
Conversion rate
3.6%
Avg BSR
#838
Page quality
0%
Prime
86%
Sponsored
35%
Out of stock
9.3%
Avg brand age
67 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

2 falling

Sellers

126

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

0%

  • Shiseido78%
  • Shiseido Ginza Tokyo22%

Demand

Weekly Amazon search volume, last 31 weeks — -6.8% search growth over the last 90 days.
6K4KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top shiseido ultimune power infusing concentrate search terms

  • shiseido141K/yr
  • shiseido gesichtscreme damen50K/yr
  • shiseido serum5K/yr
  • shiseido ginza tokyo5K/yr
  • shiseido concentrate6K/yr
  • shiseido ultimune power infusing concentrate4K/yr
  • shiseido concentrate facial moisturizing lotion4K/yr
All search terms

Top shiseido ultimune power infusing concentrate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€13K6%€25K9%€38K12%€51K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about shiseido ultimune power infusing concentrate

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt29%

“Super Produkt”

Eignung für Mischhaut15%

“Wellness für die Haut”

Eignung für trockene Haut14%

“Super Augencreme, für reife und empfindliche Haut suuuper, endlich eine sehr gute Augencreme, die nährt und verursacht keine Reizungen”

Feucht/Trocken6%

“Ich bin mit Essential Energy hydrating Creme, sehr zufrieden”

Reinigung4%

“Der beste Face Cleanser 🥇 Der mit riesigem Abstand beste Face Cleanser, meiner Meinung nach”

Haltbarkeit4%

“Verträglichkeit”

beworben Vs Tatsächliches Produkt3%

“Sie hält, was sie verspricht”

Weiches Gefühl3%

“sorgt für weiche Haut”

Eignung Fettige Haut3%

“Shiseido Vital Perfection Uplifting & Firming Cream”

Preis-Leistungs-Verhältnis2%

“sehr guter Preis für die Creme”

What buyers complain about

Preis-Leistungs-Verhältnis26%

“Schade ums Geld”

Geruch18%

“Stark parfümierte Gesichtspflege”

Allergien7%

“In der Creme ist ein Stoff enthalten, der Hautirritationen hervorruft, kann ich nicht anwenden”

Farbe7%

“verändert (ursprünglich ein zartes beige, jetzt gelb), und auch die.”

Eignung für Mischhaut6%

“Ist für reifere haut wie meine nicht so geeignet”

Eignung für trockene Haut4%

“nach ein paar Minuten spannt sie auf der Haut”

Qualität insgesamt3%

“Aus diesem Grund fällt die Bewertung entsprechend schlecht aus”

Dicke3%

“Nicht dick auftragen”

Ölig/fettig3%

“Die ist leider total fettig”

Produktzustand3%

“Gebrauchte Sachen zu verkaufen als neu ist unakzeptabel”

Top return reasons

Geruch32%
Produktzustand23%
Textur/Konsistenz – insgesamt10%
Farbe5%
Hautgesundheit3%
Qualität insgesamt3%
Defekt Material/Teile3%
beworben Vs Tatsächliches Produkt3%
Saugfähigkeit3%
Haftung/Klebrigkeit3%

Common questions

Is shiseido ultimune power infusing concentrate profitable to sell on Amazon Germany?
The niche generates €422K/yr across 37 tracked products. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the shiseido ultimune power infusing concentrate niche?
2 brands and 126 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in shiseido ultimune power infusing concentrate?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Allergien. The return rate is 0.3%.
What does it cost to enter the shiseido ultimune power infusing concentrate niche?
Listings span €22.59–€107.80; the average listing price is €54.78 (sweet spot $15–$100). The average incumbent carries 327 reviews — the moat a new listing must climb.