shilajit
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great€2.0M€2.0M/yr · 1.2M searches
Avg price
Great€19.69avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Great€9.63–€37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good1,010.57avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, shilajit is a €2.0M/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 69/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- €1.6M–€2.0M
- units × avg price
- Launch success
- 57%
- 4 of 7 new (360d)
- Conversion rate
- 8.4%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.3%
- Avg brand age
- 26 months
- Avg seller age
- 170 days
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
24
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
32%
- natural elements19%
- 5 elementum14%
- ESN10%
- GREEN NATURALS9%
- NiDiZ8%
- WeightWorld8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
natural elements Mumijo Shilajit Kapseln hochdosiert 1300mg pro Tagesdosis 120 Kapseln Shilajit Original aus dem Himalaya vegan ohne unnötige Zusätze in Deutschland produziert & laborgeprüft
natural elements€23.534.4★1,141 rev
Shilajit Original Himalaya Harz 85% Fulvinsäure Mit 87 + natürlichen Mineralien Reines Mumijo aus Indien Vegan Glutenfrei Laborgeprüft (Eurofins) 30 g = 60 Tage Vorrat
5 elementum€15.794.1★1,094 rev
ESN Shilajit+ 60 vegane Kapseln hochdosiert mit 2000 mg Shilajit aus Extrakt mit Vitaminen und Piperin
ESN€18.714.4★151 rev
Green Naturals Himalaya Shilajit 1300 mg 180 Kapseln 10:1 Extrakt mit 50% Fulvinsäure & 12% Huminsäure Hochdosiert Ohne Zusätze 3 Monate Vorrat
GREEN NATURALS€28.934.2★1,354 rev
Shilajit Kapseln Hochdosiert 5200 mg Aus 4:1 Extrakt - 180 Kapseln Mumijo Shilajit Original - Silajit Vegan - Shialit Ohne Zusätze - Original Himalayan-Shilajit - Schilajit Extrakt - Jilajit Shijalit
CDF Sports & Health Solutions€15.814.4★27 rev
Newest
by launch date
Shilajit
1Easylife€18.8812 rev
Shilajit Original Himalaya Bio (50G)
1Easylife€18.647 rev
VivoNu Shilajit Gummies | 3000mg | mit Ashwagandha & Himalaya-Shilajit | 60 vegane Gummibärchen für Energieschub und Stärkung Vitalität | Ohne Zusätze (60 Stück)
VivoNu€9.631,368 rev
Shilajit Kapseln Hochdosiert 5200 mg Aus 4:1 Extrakt - 180 Kapseln Mumijo Shilajit Original - Silajit Vegan - Shialit Ohne Zusätze - Original Himalayan-Shilajit - Schilajit Extrakt - Jilajit Shijalit
CDF Sports & Health Solutions€15.8127 rev
Shilajit Kapseln 120x mit 1300 mg Shilajit-Extrakt (10:1) aus Asphaltum punjabianum - 650 mg Fulvinsäure + 156 mg Huminsäure pro Tag - laborgeprüft mit Zertifikat - Vorrat für 2 Monate
ProFuel€15.3652 rev
Trending
90-day click momentumShilajit Kapseln Hochdosiert 5200 mg Aus 4:1 Extrakt - 180 Kapseln Mumijo Shilajit Original - Silajit Vegan - Shialit Ohne Zusätze - Original Himalayan-Shilajit - Schilajit Extrakt - Jilajit Shijalit
CDF Sports & Health Solutions€15.814.4★
Shilajit Original Himalaya Bio (50G)
1Easylife€18.642.7★
Shilajit Original Himalaya 60g (30g x2) - 120 Tage Vorrat Premium Pure Shilajit Hochdosiert Aus Himalya Handernte Inkl. 500mg Dosierlöffel
5 elementum€23.074.1★
Shilajit
1Easylife€18.883.5★
2x 100% Shilajit Original 800MG 5-in-1 Himalaya Shilajit Im Labor in Europa getestet (Insgesamt 100g)
NiDiZ€22.884.1★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Das Produkt wurde uns im Rahmen eines Produkttests kostenfrei zur Verfügung gestellt”
“Energy”
“Besonders gut finde ich die hohe Dosierung von 1000 mg”
“hält für mich 100%, was es verspricht”
“Funktioniert”
“Schmeckt”
“Sehr gut bekömmlich”
“Sind gut zu schlucken”
“Natural elements”
What buyers complain about
“Wirkungslos”
“Die Dosis liegt leicht über der Empfehlung von ca. 500mg und könnte zu Nebenwirkungen führen”
“Stinkt leider”
“Der Geschmack ist typisch teerig”
“Flop”
“- Die Hinweise auf Deutsch sind nur auf dem unteren Etikett aufgedruckt (siehe letztes Foto).”
“Muss nicht schmecken”
“Schade um das Geld”
“Unbrauchbar”
“Klebrige Angelegenheit”
Common questions
- Is shilajit profitable to sell on Amazon Germany?
- The niche generates €2.0M/yr across 23 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -35.6%. Flapen's verdict: Worth a look (69/100).
- How competitive is the shilajit niche?
- 17 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in shilajit?
- Top complaints mined from reviews: Funktionalität insgesamt, Dosierung, Geruch. The return rate is 0.1%.
- When does demand for shilajit peak?
- Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the shilajit niche?
- Listings span €9.63–€37.15; the average listing price is €19.69 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.
Related niches in Drogerie & Körperpflege
- 71pre workout boosterWorth a look
- 71kinesiotapes vorgeschnittenWorth a look
- 71grillreinigerLaunch it
- 71cellulite massagegerätWorth a look
- 71kühlpack zum knickenWorth a look
- 71mückenstecker ultraschallWorth a look