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Shilajit

Pass

Shilajit scores 69 out of 100, a Pass. Shoppers spend an estimated $2.0M a year here, demand is soft, at -35.6% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 2,966 Drogerie & Körperpflege niches · +20 vs the category median of 49
Market size
€2.0M/yr1.2M searches / yr
90-day growth
-35.6%search demand this quarter
Competition
52%top-5 click share · 17 brands · 24 sellers

Flapen Score

Shilajit against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Shilajit is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shilajit market on Amazon at a glance

Shoppers on Amazon Germany searched for Shilajit 1.2M times last year and spent an estimated €2.0M. The top 5 brands take 60% of clicks. Demand peaks in May–Jun. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.0M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
8.4%
Market size, estimated
€2.0Ma year
Peak month
June1.7× the quietest month
Top search term
shilajit712K searches a year

02 · Price

A sale here is worth €19.69.

Listings sell for €19.69 on average, from €9.63 to €37.15. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At €19.69 that is €59K to €79K a year per listing.

Average price
€19.69inside the $15 to $100 sweet spot
Price range
€9.63–€37.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
€59K–€79K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #51 within Mineralien. It carries 1,011 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#51in Mineralien
Average rating
4.13 starsAmazon Germany average 4.37 stars
Average reviews
1,011per listing
Listings tracked
23

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
26 months

Products

Top Shilajit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

24

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

32%

  • Brand 119%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Shilajit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Search terms

Top Shilajit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shilajit712K/yr
  • shilajit kapseln75K/yr
  • shilajit original213K/yr
  • shilajit original himalaya bio57K/yr
  • shilajit harz11K/yr
  • shijalit8K/yr
  • shilajit resin15K/yr
  • esn shilajit5K/yr
  • himalaya shilajit16K/yr
  • himalayan shilajit9K/yr

Reviews and returns

What reviews say buyers love and hate about Shilajit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Wirkungslos”
A buyer, on “Funktionalität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Shilajit questions

Answered from the same tracked data.