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Shaker

Shaker clears our launch bar: a $2.9M/yr market growing +26.5% this quarter with returns at 0.3%.

Flapen Score

65
Launch it

Top 3% of 2,966 Drogerie & Körperpflege niches · +16 vs the category median of 49

Market size 96Growth 54Conversion 55Competition 64Returns 99Price range 47Avg price 38Brand share 48Review moat 24Quality gap 70
This niche Category average · 2,966 niches

Is Shaker profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Shaker is a €2.9M/yr Amazon Germany market (5.9M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May. Verdict: Launch it — 65/100.

Shaker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +26.5% over the last 90 days and 4.6% of searches end in a purchase.

€2.9M

revenue / yr

Units sold / yr300K
Search volume / yr+26.5%5.9M
Conversion rate4.6%
Avg price€10.60

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers17 · 32
Top-5 product click share46%
Open market24%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement86%
New entrants (1y)3· 3 succeeded
Avg rating4.3★
Avg reviews6,146

Top Shaker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€115K€230K€345K€460K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

32

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

19%

  • MORE NUTRITION25%
  • IronMaxx20%
  • VELOMIX14%
  • Promixx10%
  • Bulk7%
  • VOLTRX4%

Shaker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.9MCVR4.6%Products35Brands17Top 5 Brands76%OOS Rate11.7%Rating4.3★Reviews6,146Avg BSR#25
175K125KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Top Shaker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shaker2.1M/yr
  • shaker proteinshake1.3M/yr
  • protein shaker1.2M/yr
  • more shaker373K/yr
  • promixx shaker70K/yr
  • blender bottle182K/yr
  • eiweiß shaker145K/yr
  • shaker 500ml92K/yr
  • more nutrition shaker48K/yr
  • eiweiss shaker68K/yr

What reviews say buyers love and hate about Shaker

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt23%

Super Produkt

Preis-Leistungs-Verhältnis12%

Beste Investition

Einfache Reinigung9%

dadurch easy reinigen!🧽.

beworben Vs Tatsächliches Produkt8%

Hält was er verspricht

Auslaufsicher6%

Super, es läuft nix aus

What buyers complain about

67% of reviews
Auslaufsicher29%

Überhaupt nicht leakproof

Qualität insgesamt10%

Müll

Haltbarkeit7%

Haltbarkeit mangelhaft

Geruch4%

Stinkt

Preis-Leistungs-Verhältnis4%

Geldverschwendung

Shaker return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
25%
2Gesamtgröße
18%
3Funktionalität insgesamt
8%
4Qualität insgesamt
6%
5Defekt Material/Teile
5%

Common Shaker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shaker 65/100 on Amazon Germany — Launch it. The niche generates €2.9M/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +26.5% over the last 90 days.
Search demand for Shaker on Amazon Germany peaks in May, where the busiest month runs 1.7× the quietest.