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Servietten Schwarz

Fail

Prices span $1.74–$16.00, mostly outside the sweet spot, so Servietten Schwarz is a Fail.

Flapen Score
37
37 / 100
Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49
Market size
€47K/yr70K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
73%top-5 click share · 12 brands · 23 sellers

Flapen Score

Servietten Schwarz against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Servietten Schwarz is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Servietten Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Servietten Schwarz 70K times last year and spent an estimated €47K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
9.8%
Market size, estimated
€47Ka year
Peak month
October2.4× the quietest month
Top search term
servietten schwarz49K searches a year

02 · Price

A sale here is worth €6.91.

Listings sell for €6.91 on average, from €1.74 to €16.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €6.91 that is €2K to €3K a year per listing.

Average price
€6.91under the $15 to $100 sweet spot
Price range
€1.74–€16.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€2K–€3K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #99 within Papiere, Verpackungen & Tüten. It carries 1,697 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
5.0%
Average rank
#99in Papiere, Verpackungen & Tüten
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,697per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Servietten Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

23

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

  • Brand 140%
  • Brand 219%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 16%)

Demand

Servietten Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Servietten Schwarz

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Viel zu teuer für die schlechte Qualität”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Servietten Schwarz questions

Answered from the same tracked data.