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Servietten Gold

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $44K a year here, so Servietten Gold is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€44K/yr128K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
32%top-5 click share · 34 brands · 87 sellers

Flapen Score

Servietten Gold against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Servietten Gold is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Servietten Gold market on Amazon at a glance

Shoppers on Amazon Germany searched for Servietten Gold 128K times last year and spent an estimated €44K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
4.2%
Market size, estimated
€44Ka year
Peak month
December3.8× the quietest month
Top search term
servietten gold56K searches a year

02 · Price

A sale here is worth €8.17.

Listings sell for €8.17 on average, from €2.50 to €19.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €8.17 that is €817 to €2K a year per listing.

Average price
€8.17under the $15 to $100 sweet spot
Price range
€2.50–€19.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€817–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #368 within Papiere, Verpackungen & Tüten. It carries 493 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
87%
Out of stock, average day
5.0%
Average rank
#368in Papiere, Verpackungen & Tüten
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
493per listing
Listings tracked
52

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Servietten Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

€0€1K€3K€4K€5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

87

Top-5 brand share

52%

Top 20: 88%

Top-5 click share

32%

Top 20: 72%

Open market

44%

  • PAW Decor Collection17%
  • PartyDeco10%
  • Serviettenshop10%
  • Talking Tables8%
  • ZVK6%
  • BOYATONG5%

Demand

Servietten Gold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Servietten Gold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • servietten gold56K/yr
  • servietten goldene hochzeit25K/yr
  • goldene servietten17K/yr
  • servietten goldene hochzeit 508K/yr
  • goldene hochzeit servietten8K/yr
  • servietten weiß gold5K/yr
  • servietten weihnachten gold9K/yr

Reviews and returns

What reviews say buyers love and hate about Servietten Gold

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Farbe17%+1.04

Richtig Gold - nicht gelb

Der Farbton ist goldig

Dicke13%−0.07

Erinnert mich an dünner Tapete

Sie sind ein bisschen dünner als andere Servietten

Qualität insgesamt13%+2.42

Qualität sehr schlecht

Billige Qualität und unverschämt teuer

Schlechte Qualität

Feucht/Trocken8%−0.06

sieht das Produkt aus, als wäre es in der Verpackung nass geworden.

Druckqualität8%−0.06

nur ein Blatt bedruckt.

Love

Qualität insgesamt39%+2.42

Gute,feste Qualität

einfach Schön

Bin begeistert von der Qualität und von der Größe

beworben Vs Tatsächliches Produkt14%+0.22

Genau richtig

Wie vom Hersteller beschrieben

Artikel, wie beschrieben

Preis-Leistungs-Verhältnis12%−0.01

Super Preis-/Leistungsverhältnis

Der Preis ist in Ordnung

Preis/ Leistung stimmt

Form/Stil9%+0.29

edler Tischläufer

Richtig schönes Muster und gute Haptik

Sehr schick dir entsprechenden Anlass

Farbe6%+1.04

Sehr hübsch

Goldfarben wie beschrieben

Return

0.7% Return rate 0% Fixable by listing

Farbe48%▇█▇█▇█

Richtig Gold - nicht gelb

Der Farbton ist goldig

Gesamtgröße13%█▅▅▃▆▄
Qualität insgesamt11%▂█▆▇▅▃

Qualität sehr schlecht

Billige Qualität und unverschämt teuer

Schlechte Qualität

Dünn7%▆▃▄▇▃█
Geruch5%▃█▁▄▂▁

FAQ

Common Servietten Gold questions

Answered from the same tracked data.