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55

servietten blau

Worth a look

Shows low returns (1.1%), but a small market ($45K/yr) keeps it on the watch list.

Market size 11Growth 40Conversion 64Competition 76Returns 94Price range 42Avg price 22Brand share 78Review moat 82Quality gap 50

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great368.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€1.60–€24.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Avg price

Bad€8.03

avg listing price — sweet spot $15–$100

Market size

Bad€45K

€45K/yr · 98K searches

According to Flapen's Amazon Germany niche tracking, servietten blau is a €45K/yr Amazon Germany market (98K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

servietten blau market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€48K–€64K
units × avg price
Conversion rate
5.7%
Avg BSR
#313
Page quality
0%
Prime
72%
Sponsored
67%
Out of stock
3.8%
Avg brand age
40 months
Avg seller age
191 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

54

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

39%

Top 20: 86%

Open market

36%

  • PAPSTAR16%
  • Heku12%
  • NatNarr11%
  • itenga9%
  • Cadimus8%
  • Inoverse8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.6×

Top servietten blau search terms

  • servietten blau65K/yr
  • blaue servietten13K/yr
  • servietten dunkelblau10K/yr
  • servietten geburtstag blau6K/yr
  • servietten blau geburtstag4K/yr
All search terms

Top servietten blau products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about servietten blau

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe25%

“Schöne Farbe”

Qualität insgesamt22%

“Die Servietten haben eine feste Qualität, die man auch falten kann”

Dicke13%

“Nicht zu dick, nicht zu dünn, tolle Farbe-schnell und gut wie immer”

Preis-Leistungs-Verhältnis10%

“Gutes Preis - Leistungsverhältnis”

Design insgesamt8%

“Sehr schönes Design”

beworben Vs Tatsächliches Produkt6%

“Abbildung, Beschreibung zutreffend”

Textur/Konsistenz – insgesamt6%

“Wunderschöner Drick angenehme Textur”

Funktionalität insgesamt3%

“aber auch schnell auf! Tun was sie sollen”

Komfort insgesamt1%

“waren angenehm auf der Haut”

Weiches Gefühl1%

“waren angenehm auf der Haut”

What buyers complain about

Preis-Leistungs-Verhältnis24%

“Für den Preis eindeutig zu teuer”

Farbe21%

“blasse Farbe”

Dicke19%

“sehr dünn”

Dünn8%

“Leider zu dünn”

Qualität insgesamt7%

“Qualität ungenügend”

Druckqualität4%

“Farbe leider nicht so ausdrucksstark wie auf dem Bild zu sehen”

Fleckenbeständigkeit4%

“Deutliche Qualitätsmängel – Flecken auf vielen Servietten”

Falten2%

“Während des Faltens für die Tafel fiel jedoch schnell ein entscheidender Nachteil auf: Die Servietten sind nur einseitig gefärbt”

Top return reasons

Farbe57%
Gesamtgröße23%
Qualität insgesamt4%
beworben Vs Tatsächliches Produkt4%
Dünn3%
Preis-Leistungs-Verhältnis2%
Falten2%
Anzeigefarben1%
Materialqualität1%
Dicke1%

Common questions

Is servietten blau profitable to sell on Amazon Germany?
The niche generates €45K/yr across 36 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the servietten blau niche?
22 brands and 54 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in servietten blau?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Farbe, Dicke. The return rate is 1.1%.
When does demand for servietten blau peak?
Demand peaks in Apr–May; the busiest month runs 2.6× the quietest.
What does it cost to enter the servietten blau niche?
Listings span €1.60–€24.72; the average listing price is €8.03 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.