Servietten
MaybeAn estimated 0.5% of orders come back. But products sell for $7.97 on average, outside the sweet spot, so Servietten is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 2,966 Drogerie & Körperpflege niches · +10 vs the category median of 4959
- Market size
- €517K/yr1.6M searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 35%top-5 click share · 30 brands · 117 sellers
Flapen Score
Servietten against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Servietten is stronger. Inside it, weaker.
Market
The Servietten market on Amazon at a glance
Shoppers on Amazon Germany searched for Servietten 1.6M times last year and spent an estimated €517K. The top 5 brands take 66% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €517K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- €517Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- servietten1.1M searches a year
02 · Price
A sale here is worth €7.97.
Listings sell for €7.97 on average, from €2.24 to €23.55. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At €7.97 that is €8K to €10K a year per listing.
- Average price
- €7.97under the $15 to $100 sweet spot
- Price range
- €2.24–€23.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €8K–€10K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #57 within Papiere, Verpackungen & Tüten. It carries 575 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 95%
- Out of stock, average day
- 3.6%
- Average rank
- #57in Papiere, Verpackungen & Tüten
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 575per listing
- Listings tracked
- 56
04 · Newcomers
9 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Servietten products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
117
Top-5 brand share
66%
Top 20: 93%
Top-5 click share
35%
Top 20: 66%
Open market
31%
- Brand 126%
- Brand 215%
- Brand 313%
- Brand 48%
- Brand 54%
- Brand 63%
Demand
Servietten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Servietten search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- servietten1.1M/yr
- servietten geburtstag271K/yr
- papierservietten31K/yr
- servietten klein25K/yr
- cocktailservietten25K/yr
- servietten party19K/yr
- servietten 100 stück15K/yr
- cocktail servietten14K/yr
- serviette17K/yr
- napkins17K/yr
Reviews and returns
What reviews say buyers love and hate about Servietten
We read the reviews and the return reasons for every product selling here.
“Achtung Billigprodukt, kein Papstar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Servietten questions
Answered from the same tracked data.









