Selen
FailThe top 5 products take 82% of clicks, so Selen is a Fail.
- Flapen Score
- 45 / 100Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 4945
- Market size
- €737K/yr518K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 82%top-5 click share · 11 brands · 9 sellers
Flapen Score
Selen against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Selen is stronger. Inside it, weaker.
Market
The Selen market on Amazon at a glance
Shoppers on Amazon Germany searched for Selen 518K times last year and spent an estimated €737K. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €737K a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 13.7%
- Market size, estimated
- €737Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- selen254K searches a year
02 · Price
A sale here is worth €10.39.
Listings sell for €10.39 on average, from €6.28 to €16.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At €10.39 that is €62K to €83K a year per listing.
- Average price
- €10.39under the $15 to $100 sweet spot
- Price range
- €6.28–€16.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- €62K–€83K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Mineralien. It carries 2,843 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Mineralien
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,843per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Selen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
9
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
11%
- Brand 136%
- Brand 224%
- Brand 315%
- Brand 47%
- Brand 54%
- Brand 63%
- Open — no brand owns it (5 brands, 11%)
Demand
Selen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Selen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- selen254K/yr
- selen hochdosiert81K/yr
- seelen67K/yr
- selen 200g37K/yr
- selen komplex23K/yr
- selenium19K/yr
- selen tabletten8K/yr
- sunday natural selen5K/yr
- selen kapseln6K/yr
- selen sunday natural3K/yr
Reviews and returns
What reviews say buyers love and hate about Selen
We read the reviews and the return reasons for every product selling here.
“Stinken ekelhaft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Selen questions
Answered from the same tracked data.









