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Seifenduftöl

Fail

Shoppers spend an estimated $19K a year here, so Seifenduftöl is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€19K/yr45K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
59%top-5 click share · 15 brands · 21 sellers

Flapen Score

Seifenduftöl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Seifenduftöl is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seifenduftöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Seifenduftöl 45K times last year and spent an estimated €19K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
4.2%
Market size, estimated
€19Ka year
Peak month
November6.7× the quietest month
Top search term
seifenduftöl20K searches a year

02 · Price

A sale here is worth €10.23.

Listings sell for €10.23 on average, from €4.82 to €15.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €10.23 that is €0 to €1K a year per listing.

Average price
€10.23under the $15 to $100 sweet spot
Price range
€4.82–€15.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #64 within Alternative Medizin. It carries 896 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
96%
Out of stock, average day
14.2%
Average rank
#64in Alternative Medizin
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
896per listing
Listings tracked
24

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Seifenduftöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

21

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

16%

  • Brand 129%
  • Brand 217%
  • Brand 316%
  • Brand 415%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (9 brands, 16%)

Demand

Seifenduftöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Seifenduftöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seifenduftöl20K/yr
  • seifenduft14K/yr
  • seifen duftöl11K/yr

Reviews and returns

What reviews say buyers love and hate about Seifenduftöl

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Geruch”
61%of negative reviews mention “Geruch”
0.6%of orders come back
“Wenig Duft”
A buyer, on “Geruch”61% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Seifenduftöl questions

Answered from the same tracked data.