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Schwangerschaftstest

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -11.9% this quarter, so Schwangerschaftstest is a Maybe.

Flapen Score
59
59 / 100Top 10% of 2,966 Drogerie & Körperpflege niches · +10 vs the category median of 49
Market size
€3.5M/yr2.2M searches / yr
90-day growth
-11.9%search demand this quarter
Competition
60%top-5 click share · 12 brands · 26 sellers

Flapen Score

Schwangerschaftstest against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Schwangerschaftstest is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Schwangerschaftstest market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwangerschaftstest 2.2M times last year and spent an estimated €3.5M. The top 5 brands take 80% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.5M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
16.7%
Market size, estimated
€3.5Ma year
Peak month
January1.4× the quietest month
Top search term
schwangerschaftstest1.3M searches a year

02 · Price

A sale here is worth €9.85.

Listings sell for €9.85 on average, from €3.52 to €24.35. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At €9.85 that is €148K to €197K a year per listing.

Average price
€9.85under the $15 to $100 sweet spot
Price range
€3.52–€24.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
€148K–€197K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Medizinische Geräte & Verbrauchsmaterialien. It carries 7,441 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Medizinische Geräte & Verbrauchsmaterialien
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
7,441per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Schwangerschaftstest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

26

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

  • Brand 136%
  • Brand 227%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Schwangerschaftstest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Schwangerschaftstest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwangerschaftstest1.3M/yr
  • schwangerschaftstest frühtest499K/yr
  • pregnancy test85K/yr
  • frühtest schwangerschaft63K/yr
  • frühschwangerschaftstest27K/yr
  • schwangerschaftstests20K/yr
  • one step schwangerschaftstest18K/yr
  • ultra frühtest schwangerschaft17K/yr
  • scheangerschaftstests frühtest16K/yr
  • schwangerschaftstest 10 miu ml17K/yr

Reviews and returns

What reviews say buyers love and hate about Schwangerschaftstest

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Genauigkeit insgesamt”
21%of negative reviews mention “Genauigkeit insgesamt”
0.3%of orders come back
“Unsicher”
A buyer, on “Genauigkeit insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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All Drogerie & Körperpflege niches

FAQ

Common Schwangerschaftstest questions

Answered from the same tracked data.