Is Schwangerschaftsöl profitable to sell on Amazon Germany?

Flapen scores Schwangerschaftsöl 30 out of 100 on Amazon Germany, a Fail. Shoppers spend €128K a year across 7 tracked products. Search demand grew -10.1% in the last 90 days.

How competitive is the Schwangerschaftsöl niche on Amazon Germany?

4 brands and 62 sellers compete in Schwangerschaftsöl on Amazon Germany. The top 5 Schwangerschaftsöl products take 94% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Schwangerschaftsöl?

Schwangerschaftsöl buyers on Amazon Germany complain most about Geruch, Allergien, and Preis-Leistungs-Verhältnis. An estimated 0.6% of orders come back.

When does demand for Schwangerschaftsöl peak?

Search demand for Schwangerschaftsöl on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Schwangerschaftsöl niche?

Schwangerschaftsöl sells for €10.07 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €8.44 to €12.26. The average product has 4,968 reviews, the count a new listing must catch up to.

Schwangerschaftsöl

Fail

The top 5 brands take 100% of clicks, so Schwangerschaftsöl is a Fail.

Flapen Score: 30
30 / 100Ranks 2,927 of 2,966 Drogerie & Körperpflege niches · −19 vs the category median of 49
Market size: €128K/yr247K searches / yr
90-day growth: -10.1%search demand this quarter
Competition: 94%top-5 click share · 4 brands · 62 sellers

Flapen Score

Schwangerschaftsöl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Schwangerschaftsöl is stronger. Inside it, weaker.

30Fail

This niche Category average

See the method

Market

The Schwangerschaftsöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwangerschaftsöl 247K times last year and spent an estimated €128K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.

Searches, last 12 months: 247K
Growth, 90 days vs prior 90: -10.1%
Conversion, latest week: 5.2%
Market size, estimated: €128Ka year
Peak month: November2.7× the quietest month
Top search term: schwanger107K searches a year

02 · Price

A sale here is worth €10.07.

Listings sell for €10.07 on average, from €8.44 to €12.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At €10.07 that is €30K to €40K a year per listing.

Average price: €10.07under the $15 to $100 sweet spot
Price range: €8.44–€12.26
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 3,000–4,000
Revenue per listing a year: €30K–€40K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Wellness. It carries 4,968 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #19in Wellness
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 4,968per listing
Listings tracked: 7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Schwangerschaftsöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Brand 189%
Brand 24%
Brand 34%
Brand 43%

Demand

Schwangerschaftsöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Schwangerschaftsöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

schwanger107K/yr -17.5%0.1% conv.
weleda schwangerschaftsöl29K/yr -12.4%16.8% conv.
schwangerschaftsöl20K/yr -13.6%9.9% conv.
weleda mama14K/yr +32.8%8.2% conv.
schwangere12K/yr -6.9%0.1% conv.
weleda schwangerschaft body butter5K/yr +94.6%9.9% conv.
pregnant11K/yr -26.6%0.1% conv.
weleda schwangerschaft7K/yr +0.6%6.8% conv.
öl schwangerschaft bauch4K/yr -0.7%9.8% conv.
schwangerschaftsöl gegen dehnungsstreifen4K/yr +1.8%11.3% conv.

Reviews and returns

What reviews say buyers love and hate about Schwangerschaftsöl

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Geruch”

26%of negative reviews mention “Geruch”

0.6%of orders come back

“Chemiegeruch”

A buyer, on “Geruch”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common Schwangerschaftsöl questions

Answered from the same tracked data.

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