Schulterwärmer
FailDemand is soft, at -62.8% this quarter, so Schulterwärmer is a Fail.
- Flapen Score
- 45 / 100Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 4945
- Market size
- €33K/yr83K searches / yr
- 90-day growth
- -62.8%search demand this quarter
- Competition
- 48%top-5 click share · 24 brands · 55 sellers
Flapen Score
Schulterwärmer against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Schulterwärmer is stronger. Inside it, weaker.
Market
The Schulterwärmer market on Amazon at a glance
Shoppers on Amazon Germany searched for Schulterwärmer 83K times last year and spent an estimated €33K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -62.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -62.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €33Ka year
- Peak month
- December8.9× the quietest month
- Top search term
- schulterwärmer40K searches a year
02 · Price
A sale here is worth €21.70.
Listings sell for €21.70 on average, from €7.02 to €40.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €21.70 that is €0 to €2K a year per listing.
- Average price
- €21.70inside the $15 to $100 sweet spot
- Price range
- €7.02–€40.23
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 4.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #614 within Wärme- & Kältetherapie. It carries 290 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 61%
- Out of stock, average day
- 11.9%
- Average rank
- #614in Wärme- & Kältetherapie
- Average rating
- 4.01 starsAmazon Germany average 4.37 stars
- Average reviews
- 290per listing
- Listings tracked
- 38
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Schulterwärmer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sharplace Winter Fleece Futter Schulterwärmer Ältere Männer Frauen Tragbare Schulter Wrap Schal Schulter Abdeckung 2xl
- Price
- €11.94
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Bort ClimaCare Schulterwärmer Gr. L weiß
- Price
- €21.77
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 17y ago

ITODA Schulterbandage Warm Schulterwärmer Wolle Schulterpolster Damen Herren Schulterstütze Elastisch Schulterschutz Schultergelenk Unterstützung Für Gelenkschmerzen Sportverletzungen L
- Price
- €8.74
- Rating
- 4.0/5
- Reviews
- 467
- Age
- 5y ago

moser Angora Schulterwärmer natur unisex Gr. XXL
- Price
- €20.71
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago

moser Angora Schulterwärmer natur unisex Gr. M seamless
- Price
- €20.89
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago
Trending
estimated 90-day click momentum
Kabellose Beheizte Schultermassageauflage mit App-Steuerung 7-Stufiger Wärme(40-70) 3 Vibrations 15/30/60 Minuten Timer Touchscreen-Steuerung 5000mah-Akku APP-Fernbedienung (1PCS)
- Price
- €33.46
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 3mo ago

MIUPOO Tragbarer Schulterwärmer Für Den Winter Kältebeständiger Waschbarer Weiche Nacken Und Schulterpolster Schulterwärmer Für Ältere Damen Und Herren 1Stück.
- Price
- €11.88
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 4mo ago

Schulterwärmer mit hohem Nacken aus 70% Angora von wobera (Gr. S Farbe: beige)
- Price
- €33.82
- Rating
- 4.2/5
- Reviews
- 293
- Age
- 12y ago

Comfytemp Voll gewichtetes Heizkissen für Nacken Schulter mit 9 Wärmestufen 0 5-9h Abschaltautomatik 1 kg Nackenwärmer Schulterwärmer Elektrisches Wärmekissen Geschenke für Mütter Frauen Mama Papa
- Price
- €28.14
- Rating
- 4.3/5
- Reviews
- 1,301
- Age
- 1y ago

moser Angora Schulterwärmer natur unisex Gr. L seamless
- Price
- €20.83
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 2y ago
Newest
by launch date
Kabellose Beheizte Schultermassageauflage mit App-Steuerung 7-Stufiger Wärme(40-70) 3 Vibrations 15/30/60 Minuten Timer Touchscreen-Steuerung 5000mah-Akku APP-Fernbedienung (1PCS)
- Price
- €33.46
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 3mo ago

MIUPOO Tragbarer Schulterwärmer Für Den Winter Kältebeständiger Waschbarer Weiche Nacken Und Schulterpolster Schulterwärmer Für Ältere Damen Und Herren 1Stück.
- Price
- €11.88
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 4mo ago

Plüsch Schulterumhang Warm Schulterschal Schulterwärmer Winter Schultertuch Verdickt Nackenwärmer Nacken-Wärmeauflage Schulter-Schal-Umhang Wrap Open Front Cape für Schulter Hals Rücken (Braun)
- Price
- €13.66
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

BASTOUR Winter Schulter Wärmer Schulterbandage Wärmekissen Nackenwärmer Heizkissen Doppelte Schulterstütze Selbstheizung Schulterstütze Doppelte Schulterwärmer Schulterschutz Schulterpolster (L)
- Price
- €10.12
- Rating
- 2.8/5
- Reviews
- 17
- Age
- 10mo ago

Selbstwärmender Schulterwärmer Schulterbandage Warm Schulterwärmer Schulterpolster Damen Herren Schulterstütze Elastisch Schulterschutz Schultergelenk Unterstützung Schulter Bandage
- Price
- €7.02
- Rating
- 2.8/5
- Reviews
- 18
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
55
Est. top-5 brand share
66%
Top 20: 98%
Est. top-5 click share
48%
Top 20: 83%
Open market
28%
- moser20%
- Sharplace14%
- ITODA12%
- Bort10%
- wobera ANGORA10%
- Comfytemp6%
Demand
Schulterwärmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.9×
Search terms
Top Schulterwärmer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- schulterwärmer40K/yr
- schulterwärmer damen24K/yr
- schulterwärmer herren13K/yr
- schulter wärmer6K/yr
Reviews and returns
What reviews say buyers love and hate about Schulterwärmer
We read the reviews and the return reasons for every product selling here.
“Diese Matte wird alles andere als warm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schulterwärmer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









